Video production can be a big investment — both time, money and resources. With today’s gig economy and everyone claiming they are a “videographer” it can be an easy race to the bottom to pay for the cheapest video service.

However, there are intangibles you need to be on the look out for aside from the persons equipment or portfolio.

There is more to look for when recruiting, hiring, and working with a video team, let alone any creative professional.

It’s the details, the intangibles.

Sure they can have the most expensive and latest gear, they can claim their edits are the best or fastest. But how will they represent your organization, how will they interact with your partners and key stakeholders, and will they be professional from beginning to end?

Here are the 5 intangibles to look for when working with a video team. This is our approach and several other nuances not included on this project but the details and building a relationship are what we strive for, then the story. Enjoy.

A 3 minute video we made while filming at American University in June.

I am a digital storyteller and founder of FYN Creative helping startups, world renowned nonprofits, small businesses, and edu clients tell their story to create a remarkable brand and drive results.