Case Story: “Mind The Sip” Mobile App Designed & Built by Digital One Agency — A Revolution in Responsible Drinking

Kevin Finnerty
2 min readOct 31, 2023

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Digital One Agency MTS

In today’s fast-paced world, enjoying a drink with friends or unwinding with a glass of wine after a long day has become commonplace. But, as with everything, moderation is key. Recognising the need to promote responsible drinking, Ange owner & founder of “Mind The Sip” mobile app, a revolutionary solution designed specifically for alcohol drinkers keen on monitoring and reducing their alcohol consumption.

Background:

The global trend, especially in Australia and New Zealand, has seen a significant rise in alcohol consumption over the years. With the USA soon to follow, there was a pressing need for an intuitive platform that not only educates users about their drinking habits but also empowers them to make informed decisions.

The Solution: “Mind The Sip” Mobile App

Digital One Agency, known for its innovative digital solutions, developed the “Mind The Sip” mobile app for Ange. The app’s unique algorithms and user-friendly interface allow users to log their alcohol intake, set consumption goals, and track their progress over time.

Use Cases:

  1. Evening Out in Sydney: John, a marketing executive from Sydney, often finds himself at corporate events. With the “Mind The Sip” app, he can now log each drink he consumes. The app calculates his alcohol intake in real-time, alerting him when he’s nearing his set limit.

2. Weekend Getaway in New Zealand: Sarah, on a vacation in New Zealand, uses “Mind The Sip” to ensure she enjoys the local wines responsibly. The app’s feature that suggests drink alternatives based on her preferences helps her discover new, non-alcoholic beverages, enhancing her holiday experience.

3. Expanding to the USA: As “Mind The Sip” prepares to launch in the USA, a college student in California can use the app to ensure she’s drinking responsibly while attending parties, making her nights out safer and more enjoyable.

Impact:

Since its launch, the “Mind The Sip” app has garnered rave reviews from users in Australia and New Zealand. The app’s real-time monitoring and educational features have made it a favourite among its user base, leading to a notable decline in excessive drinking instances among its users.

Conclusion:

The “Mind The Sip” mobile app by Digital One Agency is more than just an app; it’s a movement towards responsible drinking. With its impending launch in the USA, the app is set to make waves globally, promoting a culture of awareness and moderation. Checkout “Mind The Sip” and embrace a healthier, more informed approach to alcohol consumption.

Learn more about MTS and download the app and trial it today! — https://mindthesip.com/

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Kevin Finnerty

Journalist, Blogger and Social Media Writer - Gabagool Officando