Get My Content Audit Spreadsheet

As a content writer, I strive to keep my websites engaging, relevant, and optimized for search engines. Conducting a thorough content audit is crucial for achieving these goals.

Whether you do it for your own website or a client’s, know that it works!

To help you get started, I follow a spreadsheet format that helps streamline my auditing process and sets me up on the path to improved website performance.

Here it is!

Photo by marco forno on Unsplash

Why Conduct a Content Audit?

A content audit allows you to:

• Improve SEO: Identify and fix content that’s not ranking well.
• Enhance User Experience: Ensure your content is engaging and valuable to your audience.
• Identify Content Gaps: Discover areas where your site lacks information.
• Update Outdated Content: Keep your content current and relevant.
• Optimize for Conversions: Improve content to drive more leads or sales.

What’s Inside the Content Audit Spreadsheet?

Our spreadsheet is designed to keep your content organized and track progress effectively. Here are the columns included:

1. URL: The web address of the content.
2. Title: The title of the content piece.
3. Content Type: Blog post, landing page, product description, etc.
4. Publication Date: When the content was originally published.
5. Last Updated: The most recent date the content was updated.
6. Page Views: Number of views.
7. Bounce Rate: Percentage of visitors who leave after viewing one page.
8. Conversion Rate: Percentage of visitors who complete a desired action.
9. Action: The planned action (keep, update, merge, delete).

How to Use the Spreadsheet

1. Inventory Your Content: List all your content pieces, including their URLs and titles.
2. Collect Data: Gather performance metrics such as page views, bounce rate, and conversion rate.
3. Analyze and Assess: Evaluate each piece of content based on its performance and your goals.
4. Take Action: Decide whether to keep, update, merge, or delete each content piece.
5. Monitor and Adjust: Regularly review your content’s performance and make adjustments as needed.

Get Started

Here’s how I did my first content audit and came up with this spreadsheet format.

By following these steps and using my content audit spreadsheet, you’ll be well on your way to a more effective content strategy.

Whether you’re aiming to boost your SEO, improve user experience, or fill content gaps, this tool will provide the structure and insights you need.

Download the Content Audit Spreadsheet here and start optimizing your content!