I’m afraid that for years I wrote down ten ideas a day. But now it doesn’t hurt as much anymore. So now I have to do more.

That’s good to know. I recently started writing 10 ideas a day.

And you’re right, unless it hurts, you’re not doing enough. You won’t be building the idea muscle.

So if that means 12 ideas a day, or 20 or 50, so be it.