7 New Jersey Marketing Agencies [UPDATED 2024]
We will be looking into the different New Jersey marketing agencies looking into their specializations. Also, we will give you some tips on how to choose the right agency partner with your business need.
New Jersey, though famous mostly for its buzzing cities, wonderful beaches and eventful past, is gradually becoming a marketing giant. The state is characterized by a vibrant and burgeoning marketing agency arena; it includes businesses servicing a wide range of customers in industries related to such marketing.
According to a recent study by NJTechWeekly, it’s predicted that the advertising and marketing industry in New Jersey will hit a valuation of over $20 billion by 2025.
A surge in demand for digital marketing services: In a 2023 Statista report, it was observed that digital marketing investments in the US are anticipated to reach the sum of $480 billion by 2025.
The New Jersey government is cashing in on this trend due to it having departments whose functions include SEO, social media marketing, and PPC advertising.
The fact that New Jersey is close to New York City means that there is a big talent pool and clients not far from our location. Many agencies leverage this advantage to offer clients the best of both worlds: ability to offer big-city expertise at lower cost level.
These markets, which are robust and full of choices vary from full service agencies that have been established for a long time to the boutiques that specialize in a few products only.
1. Glorium Marketing
Glorium Marketing is a marketing agency for startups, primarily focusing on B2B SaaS companies. Their innovative growth hacking strategy “2–6–12” addresses the main challenges startups face, such as lead and sales generation, brand recognition, funding constraints, and hard competition. The Glorium Marketing team combines proven marketing practices, comprehensive strategies, growth marketing tactics, and cutting-edge digital tools, all aimed at unlocking a startup’s potential within 6–12 months.
A key asset that sets Glorium Marketing apart from other SaaS marketing agencies is its team of passionate marketers, each with about a decade of digital experience and a genuine love for their work. They specialize in implementing omnichannel marketing strategies using a data-driven approach and creative thinking.
Social networks:
🔗 Linkedin 👤 Facebook ✖ Twitter 📽 Youtube
💵 Hourly rate: $20 — $49/hr
👩💻 Number of Employees: 2–9
⭐ Founded: 2021
🏆 Awards:
- Top 1000 Global Service Providers in Clutch 2023
- Real Leaders Impact Awards 2023
- Web Excellence Awards
- Goodfirms Top Digital Marketing Company
2. Disruptive Advertising
Disruptive Advertising is a performance marketing agency for imaginary brands and marketers. Your business objectives are the point of convergence for thier marketing strategy, where they bring the right talent, the right tools and technology to bear and deliver outstanding results.
Their team providing relationships, content and community that is otherwise restricted. Over the last 10 years of award-winning excellence and hundreds reviews, they have come up with a plan that is effective and results-oriented without a long-term contract.
Social networks:
💵 Hourly rate: $100 — $149 / hr
👩💻 Number of Employees: 50–249
⭐ Founded: 2011
🏆 Awards:
- Finalist for Google’s Premier Partner Awards 2023
- Top 1000 companies on Clutch 2022
- 2022 Best of Utah Award Winner by UpCity
- Utah’s Best Companies to Work For in 2022
3. Brand Enchanting Media
Brand Enchanting Media is a creative agency where cultural responsibility, diversification and inclusiveness are integral parts of our values. They are ardently committed to helping brands and businesses relate to their customers through means that connect and affect better results.
Brand Enchanting Media is about creating with a purpose and making it a key point of you presence or activity. They make the judicious blend of culture, branding, and creativity, so as to develop sticky and attractive communication contents. Through this approach comes brand affinity not only engaging consumers but also intensifies brand devotedness. This is achieved by having the campaigns be authentic and relevant thus, they ensure that each and campaign speaks directly to the audience from their heart.
Social networks:
🔗 Linkedin 👤 Facebook ✖ Twitter
💵 Hourly rate:$100 — $149 / hr
👩💻 Number of Employees: 10–49
⭐ Founded: 2016
🏆 Awards: NA
4. Upscale Digital
Upscale allows an organization’s marketing team to create highly differentiated customer experiences by using advertising, strategy, innovation, creativity, technology, and marketing. By asking the questions and re-questioning the assumptions, challenging solutions and re-thinking metrics before proceeding, this is their approach.
The challenger mindset of Upscale is just what the doctor ordered for those who think their business is just ticking clock. Through this approach, this companies multiply their returns and accelerate the pace of growth within their organizations.
Social networks:
💵 Hourly rate: NA
👩💻 Number of Employees: 2–10
⭐ Founded: 2022
🏆 Awards: NA
5. DiPietro Marketing Group LLC
DMG works together with the SMBs having sales of up to $ 50 million to establish and run their business based on streamlined marketing and advertising fundamentals, both traditional as well as digital lead generation and sales.
DMG has a holistic approach of putting together, go-ahead, and control of successful multimedia marketing and advertising campaigns based on the combination of new technologies that aid data collection. The data collected is later applied in Analytics to measure the overall effectiveness of the whole campaign mix.
Social networks: NA
💵 Hourly rate: $200 — $300 / hr
👩💻 Number of Employees: 2–9
⭐ Founded: 2002
🏆 Awards:
- Top Rated SEO Agency 2022 by SEOBlog
- Top Marketing & Advertising Agency 2022 by Designrush
- Best PPC Agency in Philadelphia 2024 by Expertise.com
- Top Search Engine Marketing Company 2022 by Designrush
6. Business Boosters
Business Boosters provides with high-quality branded merchandizing as well as apparel and employee recognition solutions. Along with the 30-year experience in delivering creative solutions, they stand out for bringing exciting products to the marketplace that strengthen the brand’s image and appeal.
As a fast track certified women-owned business, Business Boosters has high-end graphic design and branding skills. Affinity partnership and various resources enable them providing a wide scale of extra marketing services just like web design, video production and digital marketing and advertising.
We engage medium to large organizations in the pharmaceuticals, aerospace, transport, non-profit, medical, education, and health care fields as clients. They deliver both branding and communication expectations of this diversified community of industries.
Social networks: NA
💵 Hourly rate: $100 — $149 / hr
👩💻 Number of Employees: 2–9
⭐ Founded: 2015
🏆 Awards: NA
7. Mspire Group
Mspire Group is a multifaceted marketing communications firm, focusing on advertising, design, brand & strategy, digital marketing, and public relations.
Marketing programs and services of the Company target diverse segments of the business-to-business (B2B) and business-to-consumer (B2C) markets, including leading multinational corporations as well as small local businesses.
Social networks:
🔗 Linkedin 👤 Facebook ✖ Twitter 📽 Youtube
💵 Hourly rate: $100 — $149 / hr
👩💻 Number of Employees: 10–49
⭐ Founded: 2009
🏆 Awards: NA
Choosing the Right Agency: A Guide to Marketing Success
Outsourcing your marketing can sometimes seem like looking for a unicorn — a rare opportunity for something extraordinary to happen. Still, if you play your cards right, you will find the right partner that will complement your brand and help you reach higher marketing goals. This guide will empower you with the right information to make agency selection process successful.
Needs Assessment: Know Yourself, Know Your Market
Within the context of agency research it is important to first take a few steps back and analyze your business’s internal marketing requirements. Consider these questions:
- What are your overall marketing objectives (increased brand visibility, more leads, etc. , revenue growth)?
- What is the most appropriate profile for the target audience?
- Are there any marketing channels you are currently using (social media, email marketing, content marketing)?
- What are your strengths and weaknesses on the internal side?
Research Tips: Casting Your Net Wisely
The first step before you begin shortlisting an agency is to understand what your requirement is and prepare and agency list after which you can begin your research. Here’s how to find the right fit:Here’s how to find the right fit:
- Industry Expertise: Choose those agencies that have specialized in your sector. Experience in a particular industry means that a company has expertise in understanding customers and competitors’ problems.
- Portfolio Power: Look at their previous projects and see if they are on par with your brand tone and if they seem to engage your desired market demographic.
- Client Testimonials: A word-of-mouth campaign should not be dismissed, either. Read client reviews and project overviews — this will help you to understand the agency’s method and outcomes.
- Industry Awards & Recognition: Awards are a sign of good work and will tell you that the agency is competent. Try to find some awards that highlight their creative and strategic performance.
Questions to Ask: Unveiling the Right Partner
I think that the interview round is very important to understand whether you can work in this agency and what kind of strategy this agency will offer. Here are some key questions to ask:
- But how will you go about achieving a thorough grasp of our brand and target customer?
- How do I develop and execute marketing campaigns?
- Given that we are ready to invest, what KPIs (key performance indicators) will you use to define success?
- So how will we interact and discuss things on a regular basis?
- Do you have referees who can comment on the performance of your agency?
Budget Considerations
Marketing may spend anywhere from a low of $500 to a high of $2 million or more depending on a number of factors including industry, company size and the marketing campaign objectives. Here are some tips for setting and managing your budget:
- Start with your goals: Make sure that your budget works well with your marketing strategies.
- Research industry benchmarks: Estimate the average expenditure on marketing for similar companies.
- Be realistic: Where possible, avoid the lowest price. Quality marketing requires investment.
- Allocate effectively: Diversify your allocations across various media for an effective marketing mix.
How to Create a Successful Strategic Partnership
But this is just the half of the work — the choice of the right agency is the first step. Here’s what fosters a successful long-term partnership:
- Collaboration is Key: An open discussion and a team approach are key to effectiveness.
- Measuring ROI: Keep a check on your marketing campaigns with the help of KPIs to make sure that the campaigns are bringing returns.
- Adapting and Evolving: Times are rapidly changing when it comes to marketing. It is also important to realise that all of these strategies may need to change according to performance data and trends within the market.
Following these steps and seeking an agency that is open to a collaborative process will increase your chances of identifying an ideal partner and getting the best outcomes for your marketing strategy. It should be kept in mind that a successful agency relation shall be mutually beneficial. Your openness, honesty and reasonable expectations coupled with the desire to work with hard facts and evidence will ensure a successful and mutually beneficial relationship.
Conclusion
New Jersey’s marketing opportunities are extensive and currently in a state of growth meaning that the market options for business expansion are multiple. This article highlighted seven of the most prominent agencies in this field, with each having its own strong points. But for B2B startups who are looking for science and intelligence in marketing Glorium Marketing would be a good choice.
For any business it is essential that a proper marketing partner is selected. It is important to consider your needs and determine preference metrics like: Industry-Experience, Client Testimonials and Budget. Glorium marketing is the best option for New Jersey B2B startups due to its focus & result-oriented approach based on varied expertise. They can help in steering your startup to success.
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