Aug 28, 2017 · 1 min read
Well put. This is the challenge for so much (all?) tech designed to deliver genuine utility — the tension is the time people want to spend vs the time they should spend — product design’s challenge is to continuously balance these two things — and if you get to a point where it feels like you have it, don’t rest because your users’s behavior is ever evolving. To help them you have to understand them as best you can every day.
