13 Free Marketing Productivity Tools
Build your brand fast & free.
Contact any reporter!
1. (PR) Spokepoint’s e-mail look-up
Super-helpful once you figure out the best writer at a blog or news source.
Reporters coming to you!
2. (PR) HARO automation
I used to get 12 HARO e-mails a day, now I get an alert if it’s relevant.
Know your stats, stat.
3. (Metrics) AppAnnie’s app data
Amazing metrics, free with login.
Know your place in the pond.
4. (Metrics) Good ole’ Klout
It’s shallow, but addictive. Like #selfies. Or hashtags.
Hear what’s said about you.
5. (Metrics) >Google Alerts, $ < Mention
Google Alerts suck, Mention costs money—so here’s a cheap ice rocket hack.
Cut the crap.
6. (Twitter/Instagram) Unfollow nonfollowers.
Balance out your ratios by unfollowing inactive accounts, people who unfollowed you recently, or those without the common sense to follow you back.
Get high-res on demand
7. (Images) Free image search
A searchable list of quality stock images that don’t require attribution.
Add a caption in your Uber.
8. (Images) Best for on-the-go captions
On-Phone App: A Beautiful Mind
It might have been designed for 13 year old girls, but its awesome.
Art on the fly.
9. (Images) Best for quick, artistic filters
On-Phone App: PicsArt
3 mins on this app & you’ll start thinking you should have gone to RISD.
WYSIWYG graphic designer.
10. (Images) If you have no design skill
Guy Kawasaki wants to put graphic designers out of business.
Twitter content spreadsheet.
11. (Twitter) My content organizer
So you can see how I maintain my Tweet ratios. Also useful if you recycle tweets, but… don’t.
Twitter’s all-in-one tool.
12. (Twitter) .csv upload & autoschedule
It’s still the best. (Check out www.hubyard.com sometime, though!)
The blowfish in the know.
13. (General) Track your link, every time!
Seriously, you need to track your links. Bit.ly is awesome, use it.
Also, I’d strongly suggest taking pictures of your own. I used PicsArt on this photo of a WalMart hotpad.