Demystifying Vision, Mission, Strategy, and Roadmap

Here’s an easy way to create a solid plan for your success

Kim Witten, PhD
6 min readJun 12, 2022
An outstretched hand holds a compass in front of a view of mountains and ominous sky.
Photo by Anastasia Petrova on Unsplash

What’s the difference between strategy and tactics? Who cares about a Vision Statement? What is my mission and where do I start with it all?

Terms like vision, mission, strategy, and roadmap are often misunderstood. Much of the confusion stems from unnecessary complexity, often perpetuated by overwhelmed leaders and unfocused organisations.

However, these four concepts can be explained simply and in a sensible order:

Your Vision is the image of the world you want.
Your Mission is what it takes to create that.
Your Strategy is how you’ll go about it.
And your Roadmap lays out all the tasks you’ll need to do.

It’s that easy. What is slightly harder is defining each of these areas in further detail. Here’s a rock solid method to help you with that.

An overview of the four-step method

  1. It starts with your vision. This is where you describe your desired outcome.
  2. Once you have a vision in mind, you can better understand what it will take to…

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Kim Witten, PhD

Helping overwhelmed creatives and small business owners make sense of things. Get unstuck every Thursday with Hold That Thought at www.witten.kim/subscribe