Why 2015 Is A Year Of Small Businesses
Today’s complex and multi-channel world demands agility, personalization and customer attention which come more easily to small businesses. Get ready to feel optimistic. Here are five reasons why 2015 trends look especially promising for small businesses:
1. Beacons and location targeting — When effectively applied to the hospitality and retail industry, this exciting technology is undoubtedly revolutionizing customer experience. Small business owners can install beacons in the stores and use them to send tailored offers and notifications to customers. By integrating beacons following metrics can be captured:
– footfall and visits tracking through app
– merchandising and marketing effectiveness
– loyalty program utilization
– analytics — how many customers are coming in and what smartphone they have
Since you’re running a small business it wouldn’t be very practical to develop your own app and this is where Kingdon helps!
2. Automated marketing platforms — The primary reason most new small businesses fail in the first two years is generally attributed to a lack of marketing savvy as well as the lack of marketing funds. But thanks to automated marketing platforms such as Kingdon, small business marketing costs are much more affordable. Collect customer data, create loyalty program, send offers and promotions on your customers phones,engage them with games, improve your online visibility on local search engines in just a dozen of dollars per month, or even better, chooseperformance based model and pay for the results!
3. Personalization — One of the greatest things about owning a small business and being a local merchant is the opportunity to connect with your customers on a far more intimate level than what bigger companies can achieve. Today personalization and custom touches are a rare but welcome presence that can really make a difference in growing your business reputation and retaining your customers. Through paying attention to details, letting consumers know that you personally care, and engaging with them can be a very positive experience for both of you.
4. „Buy local“ movement — In 2015 small and local is becoming even stronger. Small Business Saturday 2014 reported a 14.9% sales increase from 2013. Each year consumers spend more and more with local independent merchants and restaurants. And it’s happening all year-round not only during holiday season. People want to support local small businesses. Let them know your story and support you.
5. Mobile wallet and payments — More people will want to pay with their smartphones and in 2015 the mobile wallet will finally hits its stride. Restaurants and retail stores need to implement a near field communication-based system or, at the very least, have mobile point-of-sale devices available to checkout customers to ensure the best customer experience.