Consistency in UX content aims to enhance the usability and user experience, but sometimes it is prioritized so highly that it compromises the overall experience. So, here’s what I think about consistency: There are three aspects of consistency in microcopy — two of them are crucial, and the third is…

How empty states make a fuller user experience. — Empty states should just be empty, right? So why spend 2000 words on how to write them? Well for one, because even if an app or a system has nothing to show the user, it still has to tell them that. It’s just a matter of whether it says ‘no…

Whenever I approach any UX writing project for a new digital product, I always research the subject, listen and read anything and everything users have to say in the matter, find out what words they use (which I will therefore use myself), study the goals of the client and what…

Based on my own experience as a self-employed UX writer. — I received an e-mail from someone asking me for advice on how to get more customers. Did he really expect me to sit down and list all the things I’ve done to develop my business, I wondered. …

Written by Dr. Michal Halperin Ben Zvi and Kinneret Yifrah — Let’s take a moment to slash some myths: Myth 1 There are fewer and fewer older adults who struggle to use digital media. Pretty soon everyone, no matter what age, will know how to use digital media with zero limitations. The truth Even the most digital-savvy person will experience eventually a decline in the…

By: Oren Shapira, Ph.D. and Stav Moran Leshem. — Hi, I’m Stav Moran Leshem, senior UX writer and co-manager of the Israeli UX Writing online community. A few months ago, I sat through one of the most frustrating meetings I’ve ever attended as a writer. Attendees from the client’s side kept asking for empirical proof. “How do you know…

Four tips for writing great microcopy and how it can help your bottom line — Which sign would you prefer to find on the coffee machine when you get to the office in the morning? This one:

Writing empathetic button copy is both an art and a science — The importance of buttons cannot be overstated. For a user to get what they came to your site for, and so that their browsing turns into your desired outcome (i.e., a conversion), users must often click a button. The button is, therefore, the point at which a decision becomes an…

Before we jump right in, a quick cultural-professional introduction: most of the microcopy (UX) writers in Israel are freelancers, for many reasons, as am I. …