Written by Dr. Michal Halperin Ben Zvi and Kinneret Yifrah

Photo by Fred Moon on Unsplash

Myth 1

The truth

Writing empathetic button copy is both an art and a science

Photo: Indysystem/Getty Images

Kinneret Yifrah

Microcopy expert and UX writer. Author of “Microcopy: The Complete Guide” — the book and the digital course. Helps UX pros worldwide to make users’ lives easier

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