How to write a great blog post (and get featured on the Founders Grid newsletter)

Startups email me on a daily basis with a link to their shiny new blog post, suggesting I add it to my newsletter — which is now read by thousands of startup founders and entrepreneurs around the world.

Sadly, most don’t make the cut.

Here’s why:

You’ve got to create something truly special for it to warrant one of the 10 links (I try to aim for 10) I feature in any given newsletter edition.

My job as a curator is to feature the best-of-the-best content my readers will find useful. Trouble is, there’s a lot of useful content published each week.

The barrier is high.

With that said, there are a few trends I’d like to share that will increase your chances of getting featured in a future edition…

Drop knowledge bombs

If your having trouble finding stuff to write about, the best thing you can do is to work on something — anything — learn the ins and outs — and then share the lessons and experiences you have learned.

The content that receives the best response is almost always from founders who are sharing lessons they’ve learned from experience.

This can vary from lessons learned over 10 years, to really in-depth research, to simply testing 5 different solutions to a problem and writing about what one works best, and why.

Getting to know a subject like no other and then going onto writing about what you know is a great way to get noticed.

Focus on quality

Here are the most popular (by clicks) guides from the past 5 newsletter editions:

  1. Here’s What a Real Growth Strategy Looks Like — Road Tested by Facebook and Remind
  2. What Every Startup Founder Should Know About Buying Domain Names
  3. Trello Everything: 28 Ways to Maximize Your Work with the Visual Task Management Tool
  4. 37 Must-Have Apps (and Sites) for Busy Professionals
  5. A hitchhiker’s guide to product management

Visit each guide and you’ll notice a lot of care and attention to detail has been put into each piece. I’m always looking to feature content of this calibre.

Get straight to the point

Once you have your final draft ready, re-read it and and trim away all the excess fat.

Most blog posts can get the main message across in half the words they are written in.

Long copy is boring to read, and as I read/feature a lot of content — short, precise pieces are always preferred.

Take reading experience seriously

I’ve wrote about this before in “Marketing bloggers are becoming desperate”.

Please, offer your readers a pleasant reading experience. I care about my audience and to put it bluntly; will not send them to a site that offers a shitty reading experience.

Three main points to think about:

  1. Resist the urge to add more than one email signup form to your page.
  2. Make sure the text/graphics are formatted correctly.
  3. Use a minimal design, or Medium, that focuses on the message.

Still unsure?

Before you hit the publish button, your welcome to email me a draft and I’ll happily provide you some feedback.

Happy writing.

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