Kirsten, hi! Saw your article here & then on LinkedIn. You have painted a true picture of the direction that needs to be followed not just by modern retail, but by future retail as well.
I find it interesting as I am attempting do something in a related space. I am building an adtech platform that bridges the physical & digital worlds & helps actuate m-commerce as well as in-store retail, helping businesses & brands to not just reach their target audiences, but close the loop through engagement & conversion. And yes, data will play a huge part here. I am close to launching a beta version with limited scope in Bangalore, India.
Your experience & insights could help us build a better product/venture. Would you be interested in advising us? Could you help? If yes, then please do connect on LinkedIn.