Claire KnappThe Art and Science of Social in 2017Hope you enjoy and please feel free to reach out with any questions, challenges or thoughts.Mar 28, 2017Mar 28, 2017
Claire KnappDoes tailored content marketing impact election results?Our social feeds are jam-packed with the content we want to see; but what impact does this have on our perception of elections and does…Oct 3, 2016Oct 3, 2016
Claire KnappinOn AdvertisingMaking Habits StickDeveloping positive re-enforcement loopsSep 2, 2015Sep 2, 2015
Claire KnappinOn AdvertisingThe Fight For GoodCan brands really stand up for what is right?Jun 10, 2015Jun 10, 2015
Claire KnappinOn AdvertisingInsight SprintsUsing common sense to fuel rapid researchMar 13, 2015Mar 13, 2015
Claire KnappStorytelling magicBrands need more than storytelling, they need advertisingFeb 6, 2015Feb 6, 2015
Claire KnappNew You ResolutionAre we destined to fail and should brands be helping us succeed?Jan 9, 2015Jan 9, 2015
Claire KnappinOn AdvertisingThe Pizza Tracker PrincipleAccountability for what we ask customersDec 1, 2014Dec 1, 2014
Claire KnappSocial doesn't change culture, it exposes itBlame your brand not social mediaNov 19, 2014Nov 19, 2014
Claire KnappinThe odd and ever-changing world of marketingStudy your customers to find your brands answersIf customers will only value brands, if brands value customers, imagine if there was some magical way to know exactly what this value…Sep 11, 2014Sep 11, 2014