3 concepts a 2015 designed website MUST cover

The digital age hasn’t made it easy for us bubbly bright entrepreneurs and dedicated business owners. Running your own company/service is like being the ringmaster of a travelling circus. There are way too many things to think about and a dozen methods to consider. There are the many ‘good ideas’ that will only be proven good, only once you execute them. The first battle is usually the website, and while we know the basics about what constitutes a good website, remember to keep these big 3 concepts clear in your mind. Integrating your company vision and allowing your personality to shine through will become much easier once you put your website through these filters. We promise.

Even if you have much to say, Keep it short, keep it snappy
The average attention span is less than 6 seconds. What are you trying to communicate to your customer? What kind of vibe do you want them to feel? Three lines that bring in intrigue, fun, and serious specifics of what you do is majorly more effective than a thesis of your company vision or a laundry list of services. Your website visitor has at least another 5 tabs open, so hold their attention while you can. Keep your language crisp, fresh, and cut out overused adjectives and sentences that aren’t packing a punch.

The Kingdom of White
You’ve heard about white space. What’s all the buzz about? The amount of white space you leave between text, pictures, and graphics allows for elegant simplicity to percolate through the page. It also allows your reader to focus on reading and balancing graphics/images in their heads. Jarring, overcrowded images and thick wordy paragraphs are as outdated as CROCS! Invest in a designer who understands how balance, simplicity and personality all come together effortlessly to tell the story of a company.

Make them WANT to navigate your site
Taking a good chunk of time out to think through your interface is usually a good investment. Your user should not only feel comfortable navigating your website, but also feel compelled to look through it all. That means cutting out multiple pages (Which possibly intimidate visitors or bores them), using the new one page website, where users can simply scroll down to see the highlights of your company. Don’t forget to integrate your navigation with some amount of a visual or written narrative. If you build your company’s ideas or illustrate the awesomeness of your products through a story then users are more likely to invest in going through your entire website. Brand storytelling might have become a cliché word to use in the last couple of years, but its potency comes from the emotional connect and the potential to share a relatable human side of your brand with your audience. The more authentically you connect to your audience the more organically your presence grows. And that always leads to great opportunities!

Need help creating your company’s marketing plan? Contact us at www.knctlab.com