4 Signs Your Marketing Conference Is Going to Rock

The SMX (Search Marketing Expo) 2015 conference held in Seattle, earlier this June boasted great participation, impactful workshops, and inspiring discussions. So what are some of the factors that allow for a truly cutting-edge and meaningful conference that relates to the digital marketing space?

Search Marketing and Digital Marketing Has Information For Everyone!
A successful conference does not depend on only certain groups of people. Digital and search marketing is something many people can benefit from and can cut across ages and industries. The range of people and organizations to gain from a conference like this are diverse: people who want to drive traffic to their personal websites, PR help for a local bakery, campaigns for entertainment companies, and SEO help for mid-sized service industries. There is something for everyone, so remember to keep your invitations and seminars broad and open minded, because you stand to serve all kinds of people.

Quality people Bring Quality Audience
And the biggest benefit of a quality audience is the hearty discussions, genuine feedback, and super connections you can make as an attendee or an organizer. You can spot potential thought leaders of the industry, learn from the failures and successes of others. You get to seek information, bring it back, and have a chance to educate others. The more you interact the hotter your rewards.

Track and Discuss Trends That Are So New They Haven’t Even Been Implemented Yet!
One of the coolest things about being with a group of people who are invested in the marketing industry is the knowledge and prediction of trends that are so cutting edge that they will only start in the near future. That means you get to be aware of these trends, weigh the pros and cons of implementing them for your own business needs, and have the ability to experiment and try it out when industry tops are just starting to do the same.

Create worthy conference content
Like at the SMX who had The Periodic Table of SEO Ranking Factors summarising the major factors to focus on for search engine ranking success. This awesome way of explaining SEO factors and educating marketers on which type of content creates the right “signals” that ranked better by search engines. Creating something unique that is will be an innovative tool for your industry will put your conference in the media and grow the reputation of your conference.

Good people, thought leaders, genuine feedback, and community-centric seminars will support the industry, celebrate its diversity and allow for maximum sharing and benefits for each person, regardless of their specific industry. Now go forth and lead!

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