5 powerful tips to make your website a lead generating machine

For most small companies, the truth of the matter is that they lack a massive budget for website design projects that don’t lead to new revenue. Yet, there exist companies that shell out a lot of money on website redesign projects that see them no returns! What gives? While the situation is rather absurd, there are better solutions to deal with it.

What traditional website design does NOT do is convert buyers at all stages of the sales cycle and they never highlight your content. Some even lack an easy navigation menu. You need to start thinking of the various ways a prospective client can interact with your company: how they can inquire about a product or service, how they can call you, how they can send you a general inquiry, or how they can subscribe to your newsletter or download a content offer. Are you converting your unknown website visitors to leads in all the ways a user can interact with your brand? The bitter fact is that you are probably neglecting this crucial area because most websites don’t focus on lead generation.

After all, most first time website visitors aren’t ready to buy, in fact 96% aren’t ready to buy! But don’t worry, we have just the right tips for you to turn your website into a lead generating machine.

Website visitors need clear directions
Be absolutely clear and simple! Examine each page of your website and all landing pages and discern if it would be clear to a prospect what their next step should be.

Doing a lot with a small budget
As the old saying goes, more is less. Learn to focus on things like your targets, implement strategic programs, and measure the results to know where you should continue your efforts.

Social media is crucial
Your website and SEO alone will not drive traffic to your websites and it’s about time that companies dispelled this notion. Social media is where everything is at and it’s absolutely essential that your embrace it.

Map Out Your Buyers Personas Know exactly who you’re selling to! A deep understanding of who your buyers are is not only important for the foundation of the business but also for effective marketing. Selling a product or service to an unknown buyer is challenging. It’s even more challenging in online marketing if you do not know who your ideal customer is. Tap into user historical data, map out a persona and target it!

Build Your Marketing Assets
Owned media is the most important marketing asset a company can have. In addition to owning it, meaning it’s not leased or rented, you have something that never loses value over time. Hence the reason why it’s a valuable asset!

Need help generating leads? At KNCT Lab, we strive to have an answer for all your problems.

Need help creating your company’s marketing plan? Contact us at www.knctlab.com