Power tips to be a master of marketing on LinkedIn

Over the past few years, LinkedIn has made a mark for itself in social media spaces with good reason. In addition to establishing itself as the ultimate go-to destination for hiring and networking, it has added many features such as active company pages and targeted advertising solutions that make it an enticing platform for marketers from a multitude of industries. It’s pervasive and wide reach has also ensured that these marketers reach a wide and varied audience. The math adds up, not having a tangible presence on LinkedIn is a real deal-breaker for any company.

It’s all about the look

Any representation of your brand is a crucial extension of the values your brands upholds and pretty much everything your brand stands for. Right from the company profile page (which is the first place a user lands up after clicking on your brand’s logo), to the logo, the header message and all the way up till you about section- all of these seemingly minute details are important primers for users who want to understand your brand. Posting is also another way you can reach out to your users and turn them into fans and followers. Keep in mind that LinkedIn is a professional platform where your content is received better if its work related and engaging. Be careful not to over-post and keep your posts to a modest 1–2 head count every day. LinkedIn also features a Showcase page where you can highlight specific products and services, which is useful when your business has multiple solutions that attract varied types of users.

Using ads to win users over

Advertising through LinkedIn allows you to broaden the reach of your post and with the LinkedIn self-service platform you can start to reach a highly targeted audience for as little as $10 per day. The platform’s self-service targeting criteria includes the ability to segment by: company, job title, job function, seniority, school, skills, groups, age, gender and much more.

Display & Text Ads

Once your account is set up and ready to create ads, it’s quickest and easiest to start with the PPC display ads. These ads appear up in a number of places, such as the user’s inbox and on the side and bottom of the homepage. Self-service display ads give you the ability to include an image or video, as well as ad copy.

Premium Display Advertising Types

These display ads feature the same targeting features as the self-serve ads. However, they differ in both the placement and size of the ads that you’re able to serve your audience. There are four different display ad formats available for these marketers. All of these dimensions are courtesy of LinkedIn itself.

Sponsored InMail

Sponsored InMail gives advertisers the ability to send a form of email message to any of the over 300 million LinkedIn users. The InMail feature also uses LinkedIn’s robust segmenting features to choose a highly targeted group of users to send your message to. This is a great opportunity to send a detailed message to a specific set of users.

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