Power tips to master marketing on Twitter

In the world of marketing, foregoing a presence on Twitter is tantamount to blind ignorance. Twitter boasts of a wide user base and acts as the social epicenter of relevant and fresh activities, news, updates, trends and musings. In addition to this, it has evolved into becoming a network for thought leadership growth and development. This development has resulted in it being the ideal place where brands can form an ongoing discussion and interactive discussion with their followers. Engaging your followers with quality content, press releases and news announcements will see your brand developing a strong relationship with your followers.

The best ways to build a following

Building up a following is something that all marketers must have on their minds as it drives success on the social network. Sounds daunting doesn’t it? How does one command the interest of millions on a medium that pretty much demands such a high level of immediacy. The first thing to do is to create engaging tweets. Twitter moves a mile a minute, and it’s crucial that you post regularly as your tweets stand the chance of being pushed down on your followers’ feeds if you don’t post regularly. A good guideline to follow is the 4–1–1 rule that states that for every one self-serving tweet, you should re-tweet one relevant tweet and most importantly share four pieces of relevant content written by others. Knowing how to craft your tweets by using hashtags, URL shorteners and keeping your tweets concise is also an effective method to reach out and engage your followers. One should also look out for Twitter lists, which are essentially Twitter’s long awaited “groups” feature. They offer a way for you to bunch together other users on Twitter into groups so that you can get an overview of what they’re up to. This allows brand to strategically listen and curate content for your users.

Advertising on Twitter

Advertising on Twitter offers marketers options that are highly customizable and targeted. Here are some of the types of ads available on Twitter.

1. App Card

An app card does exactly what it says on it. This card is ideal for brands that have a mobile application that they want to drive Twitter users to the app store to download. The app card is a great way for marketers and developers to get their mobile applications out there on Twitter and drive installs.

2. Gallery Card

Gallery cards are similar to photo cards, except they’re nice and roomy with space for four photos. Gallery cards are ideal if you want to show off a product gallery or images hosted on your website, giving your audience a sneak preview of what might be on the other side of that link you’re tempting them with.

3. Lead Generation Card

Lead generation cards can be used to gather up email addresses and assist in creating a database of highly qualified leads that you can store for use in wider marketing campaigns. This information is securely and accurately collected for you, as Twitter takes the details from the user’s Twitter account and passes it onto you.

4. Photo Card

Photo cards make a single image the focus of your Tweet and can be linked through to another image sharing site, such as Flickr. Images uploaded to a photo card are automatically resized to fit the card perfectly but cleverly maintains your aspect ratio. Photo cards are ideal for campaigns that rely on visual, as they present an opportunity to give your target audience a rich photo experience in-feed.

5. Player Card

Player cards are the place to be for music, video, and any other multimedia you want to share as part of your Twitter Ads campaign. Of all the types of Twitter cards, the player card is probably the best one to show off your creative side.

6. Product Card

Product cards are a revolutionary way for online retailers to display their stock on Twitter. Show off your products to your Twitter target audience with the product card, which provides you with ample space for an image, a description of up to 200 characters, key details about the product, and space to add price and even stock availability.

7. Summary Card

Summary cards are Twitter’s reliable go-to card. The ‘default’ if you will. Best of all, summary cards were made for web content. These cards give users a sneak peak at the web content you’re linking, before they’re able to click through right in-feed.

8. Website Card

Last but not at all least, website cards exist to direct users to your website, landing page, or any landing page you wish to send them to. Website cards are designed to make sure they stand out in users’ Twitter streams, so this type of card doesn’t go unnoticed.

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