Pro tips that you will need to market your real estate in 2015

Well, let’s face it, realty is a highly mutable animal. Much like the entertainment industry, nobody can rightly predict what may click or what wont, or what’s hot and what’s not. Imagine this mutable beast trying to find ground in a space that is equally capricious and subject to whimsy. In the colloquial sense, we well and truly have ourselves a colloquial ‘bheja fry’. But even behind the most complex and unpredictable orders of chaos there lies something of an algorithm underneath. Before you panic, let’s just say that we have everything you need to know about digital real estate marketing in 2015!

Make the most powerful impression online

First off, real estate, much like other services, is going online. Studies show that more than 90% of people searching for properties do so online, it would be stating the obvious to say that it is essential to make a memorable digital footprint online.

  1. The first thing you ought to do is launch a blog as it is a perfect place to build a dialogue with your potential client base. Nothing gives you a better chance to demonstrate your expertise in the field than to blog about relevant industry updates and providing pro tips. Also, be sure to welcome the comments and suggestions of your readers.
  2. Ensure that you have a very tangible presence on LinkedIn as it is the largest professional database, and a networking website and marketing platform rolled into one.
  3. Use Twitter to distribute your content and to personalize the process of chasing leads. Share ideas, welcome questions and comments and forge a two way interaction with your user base.

Make the best and most relevant content for your potential customers

There’s no way of working around the cardinal rule that high quality custom content still rules the roost. The most stark disparity of the process is that 75% of real estate professionals simply don’t know how to create the right kind of content, while 90% of prospective customers find custom content reliable and trust professionals who provide it. The answer to this malaise is evident isn’t it? Additionally,

  1. Photos and graphics will be used far more extensively. It’s often said that a picture says a thousand words and it’s important that you establish easy recall with your visual marketing.
  2. Video and animation will be dominant marketing tools. As much as 70% percent of customers would prefer a virtual tour of the property before they even consider setting foot into them physically and 86% of people would like to see a video about the community that binds together these properties. Video is a powerful way to reach out to customers who want to get a better and more solid idea about the property that they are interested in.
  3. It’s time to go mobile, for over 89% of people interested in properties make use of their smartphones and tablets to get more information about properties and listings.

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