Tips to be a master of marketing on Facebook

Facebook is the world’s most powerful social networking site, with over 1.44 billion active users! Its power and reach is ever increasing and apart from being a vibrant digital social hub, it is also a very important and effective medium where marketers can promote their brands. But how do you make an impact and build your brand’ presence on Facebook? Well, here a few tips to make sure you have maximum impact on Facebook.

Start a Facebook page and maintain it

Yes, first things first, start a Facebook page if you don’t have one already. Brands must start to look at virtual spaces as an extension of the real world. Facebook allows you to interact with your followers, widens your reach and helps in understanding your audience better. Even the seemingly small details like your cover page, profile photo and about section are absolutely crucial towards building an image. Ensure that your timeline is regularly updated with various posts to engage and build your audience. Another important feature to keep an eye on is the ‘Insights’ tab. Visible only to the admins of the page, the Insights tab allows marketers to see the analytics associated with the activity on their Facebook page. This gives them a more specific understanding of which posts gets the most engagement, tracks the volume of their traffic and fan building activity.

Content is king

Brands must create regular posts, as it is the key way to build and audience and retain them. Nevertheless, it is important not to over-post, as you don’t want to overwhelm your audience. Always ensure that your content is entertaining, engaging and informative. It is important to contrast your fun posts with educational ones that provide value for the users, the holy grail is finding a balance between the two. It has also been found that posts are far more effective when it comes with an image along with it, as the immediacy makes it far more engaging for the user. Of late, the native videos on Facebook are taking off in a big way and are even expected to surpass YouTube’s popularity in a few years. Native videos are those that are exclusively broadcast on Facebook and nowhere else. To make a good Facebook video one must make it interesting enough to engage viewers with or without sound. It is also crucial to make a point within the first few frames of the video to retain viewers. Finally, make sure you post the video with smart copy accompanying it so that the stage is set for the viewer.

Advertising on Facebook

Facebook provides many solutions for many different types of ad campaigns such as:

The “Original” Facebook Ads

Also known as marketplace ads, these appear in the right hand column of the page on the desktop site and are the ads most of us are used to seeing. This format is similar to a typical online display ad and consists of a headline, some short copy and an image. Campaigns can be used to get users to convert on external websites. They can also be used to direct users to Facebook pages or apps as a way to increase likes or engagement.

Sponsored Stories

Sponsored Stories appear in the news feed on both desktop and mobile. These ads are based on users’ interactions with whatever is being promoted (like a brand’s business page or a special offer).

Promoted Posts

Promoted Posts are just that: posts that are promoted in the news feed (desktop and mobile) according to the number of users an advertiser wants to reach (and the amount they are willing to pay). They are shown to users that already like the page as well as their friends, making them an ideal choice for increasing engagement with an existing audience while increasing visibility among potential fans.

Page Like Ads

This is one of the newest Facebook ad options, introduced in December. Following a set up similar to promoted posts, page owners can choose to promote their page according to the number of likes per a day that they are willing to pay for.

Page Post Ads

Page Post Ads are basically the standard “marketplace” version of promoted posts. Unlike promoted posts, page post ads can be used to reach all users, not just those who already like a page and their friends. They are visible on both desktop and mobile.

Based on your goals, you must prudently use one the right type of advertising channel that Facebook offers.

Next week, learn how to be a master of marketing on LinkedIn!

Need help creating your company’s marketing plan? Contact us at www.knctlab.com