3 Key Insights That Every Knife Maker Needs For Their Website To Instantly Make Selling Online Easier
Sep 5, 2018 · 2 min read

A website is the BASIS of any business in the modern world.
If you make a living by selling knives, either you’re a knife maker, own a knife shop, or sell knives online … you’re website will be the asset that will bring in your long-term income.
You’re websites number one job is to create FUTURE customers.
Insight 1: Things every website needs
- The main design of the website needs to be designed for PHONES. Mobile optimized.
- A video in the god-spot of the homepage on the website. Your website’s god-spot is what the viewer sees FIRST when they visit your website.
- An objective or a goal for how the god-spot will be used… meaning; what’s the primary action that you want visitors to take when they see your website. Below the video is the CTA (call to action)
- Call to Action (CTA), You need to ask people to take the action. Never forget to ask for the sale. Be very clear on how to take an action.
- Build the website around what most people WANT. What do most people go to your website for???
- Anything important should be zero clicks or Maximum one click deep… meaning; for your people to find important things on your website, it should be on the first page they see or they are one click away from finding.
Insight 2: Building potential customers
- You need to give away something for FREE in order to build potential customers (leads) via emails, numbers, and names. Because only a small percentage of people who visit your website will purchase, its extremely important build leads so you can follow up with them later on.
- It is between the 5th and 12th follow-up that people, who didn’t initially make a purchase, will remember you and make a purchase.
Insight 3: Your website needs to be a FUNNEL
- Don’t be afraid to narrow down the traffic by leading them through a sales funnel. You have to know who the average visitor is, where they live, what their interests are, etc? With the understanding of who the customers are, you can make the funnel appeal to them since they are the biggest group.
Thanks for tuning in! Hope you gained some value from the information provided:)
If you want a free website evaluation from me, click here.
