How Cloud IT is changing the business landscape
The rise of cloud technologies promises to do for your business what the concept of mass production did for manufacturing in the early 20th century. In essence, cloud tech allows businesses (of all sizes, and from all sectors of the economy) to lower costs and boost collaboration (within the organisation, and with vendors / contractors), by making it easier to create a synergy of shared resources. Follow this to its logical conclusion, and businesses can use cloud IT to create a seamless infrastructure — across all verticals — and more importantly, to create a ‘platform’ which gives customers greater value than any individual product or solution.
Cloud technology has grown by leaps and bound over the past decade, and looking at the giants of business IT — Amazon, Google, and Microsoft — cloud computing and storage tech forms a giant part of their offerings for businesses.
As time progresses, cloud tech will be such an integral part of everyday business that it will no longer be possible for any organisation to ignore its benefits.
In fact, IT decision-makers would do well to examine the possibility of migrating their existing infrastructure over to the cloud as soon as possible — lower costs, better reliability, ease of sharing data across systems — what’s not to like?
This advantage works both ways — if, on the client side, cloud technologies give you access to resources previously restricted to giant corporations with deep pockets, then on the other side, developers have the opportunity to convert their startups into billion-dollar enterprise giants by stealing a march over their slower-to-react peers in harnessing the power of the cloud to create more robust, feature-rich, and cost-effective platforms.
For the client — an opportunity to lower costs and boost service
On the client side, cloud computing holds out the promise of revolutionizing every function. Be it cloud telephony which gives you access to ‘virtual call centers’, to sales automation systems that harness the data contained in your cloud-based CRM systems, or even inter-department collaboration on projects using cloud-based suites, it’s almost like watching an orchestra perform with perfect coordination.
For many organisations, IT, despite being a core business tool for many decades now, is still thought of as a collection of disparate systems that on their own add a lot of value. This thinking has to move beyond applications and ‘systems’ to ‘platforms’ and ‘data’. It’s only when you combine the various systems across your organisation that you’ll see the true advantages of today’s technology — and that’s what the cloud promises. Does your CRM data contain trends which could positively impact your sales pitches? Or can your HR data be used to better ascertain the right candidate fit?
Data in isolation has limited value. Data that can be accessed by the right people, on the other hand, multiplies in value several times over.
And, of course, there are the cost and quality benefits associated with cloud technologies. Even small startups can now set up customer service systems that rival the customer delight offered by Fortune 500 giants. And your fast-growing SME can implement ‘smarter’ business systems without worrying about the costs of making them bullet-proof. Quality, cost, access to new tech as it matures — these are all possible with cloud IT systems.
For the developer — an opportunity to create a platform
For developers, this is a chance to create world-beating solutions — or rather, platforms — that users and businesses from all over the world can turn to. Cloud computing and storage offers an economy of scale never seen before, and more importantly, gives you, the developer, the chance to access cutting-edge technologies for creating your own ‘connected’ apps. No longer are you restricted to unaffordable licensing terms or one-time purchases of development environments that are expensive to upgrade. The cloud offerings aimed at developers like you take into account the startup economy, and lower the barrier to entry. Whether you’ve successfully managed a round of funding, or are just getting your product up and running, you’re guaranteed to find resources tailor-made for your situation.
Cloud storage many times more reliable than you could manage on your own, with pay-as-you-go pricing that offers unmatched scalability, cloud computing packages that let you create powerful solutions, and above all, the chance to turn your product into a platform that widens up your customer base, gives your platform plug-and-play features, and makes it more appealing thanks to easy data access and sharing; yes, cloud tech has opened up the world to developers. And finally, cloud tech lets you target not just local customers, but also businesses halfway across the world.
In a nutshell, cloud IT has already changed the business landscape — not just for developers who now have the wherewithal to put their world-changing ideas into action, but also for their customers, who can revolutionize their daily operations without making cash-intensive investments.
Trusted by over 12000+ businesses across 65+ countries, Knowlarity is the leading cloud communications provider in emerging markets. The company was incorporated in August 2009 and has grown from scratch to a global venture of 550+ employees. Knowlarity provides a suite of hosted products that makes business telephony reliable and intelligent. Its flagship products SuperReceptionist and SmartIVR can process over a million calls an hour. Backed by Sequoia Capital and Mayfield, two of the most prestigious Venture Capital firms worldwide, Knowlarity is headquartered in Singapore; and has offices located in India, Turkey, Dubai and the Philippines.
For more information, visit www.knowlarity.com