Introducing KnowledgeHound’s Data Pipeline
As companies get ready for a “cookieless future” and experience rising anxiety about the security of their customers’ information, first-party data strategies are becoming an increasingly vital component of their overall digital marketing efforts.
Your Data, Presented in the Format That You Prefer to Work With it
According to Deloitte’s findings, it will no longer be possible to detect and target audiences based on cookies from third-party websites after the year 2022. In a world where cookies are not used, an advertising ecosystem that has been so successful because of the ubiquitous availability of data would face a challenge. This success has been due in large part to the widespread availability of data. On the other hand, businesses who place a high priority on respecting the right to privacy of their consumers in every facet of their contacts with those customers stand to gain a major edge over their rivals. Your strategy in the future will rely significantly on data from first-party sources, the trust of your existing clients, and the independence of your current users.
The KnowledgeHound Data Pipeline has finally made its debut, and we at KnowledgeHound couldn’t be happier to make the announcement. This move was made to assist future-proofing the demands of clients in the face of this shifting landscape, and it comes at a time when an increasing number of our clients are developing their own data warehouses. This move was made to assist future-proofing the demands of clients in the face of this shifting landscape.
A data pipeline for collecting consumer data that has been built with the data from your market research in mind especially.
Clients have informed us that there is no straightforward method for transferring their structured primary research data into their data lakes, warehouses, or internal destinations. This information was provided by customers. This is something that our clients have shared with us in their feedback. The unpleasant reality is that an organization’s first-party data is the most comprehensive and essential data asset it possesses; nonetheless, this data is grossly underutilized despite the fact that it is the most comprehensive and valuable asset it possesses. These days, there is no longer any consideration given to this information, and it is entirely eliminated from the computation.
The KnowledgeHound Data Pipeline will make it possible for marketers to collect, clean, organize, and integrate an enterprise’s survey data by leveraging our Application Programming Interfaces (APIs). This will enable the data’s full potential value to be unlocked. Whether brands want to interact with their data inside of KnowledgeHound’s user interface or stream their data directly into their own data warehouses or ecosystems, we will supply your consumer research data wherever you want it to be delivered.
To learn more about KnowledgeHound’s capabilities, contact katy@knowledgehound.com
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