Snapchat finds that it has the happiest social media users online

Konnect Insights
1 min readSep 16, 2021

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A recent study has come up which talks about how and why users who use social media networks feel that Snapchat makes the users happy when compared to social media giants like Facebook and Twitter.

Snapchat commissioned an analysis with Murphy Research to understand how users spent their time on social media networks and what was the outcome of it.

The results of this analysis are broken down into three different conclusions.

According to the first analysis made, 95 percent of Snapchat users stated the application made them feel joyful, more than any other application they have conducted a test on.

Applications like Facebook and Twitter made users feel stressed, isolated, depressed, and lonely.

The Instagram app mostly generated positive vibes and simultaneously it made users feel more self-conscious.

YouTube was largely associated with positive emotions, which entertained users since it is the largest video-sharing platform.

Here’s a breakdown of how users felt after using different applications.

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