The Truth About Freight Digitization - Ultra Modern Ocean SAAS Has Arrived

A wheel is still a wheel, but gradual modifications have profound affects — Credit: CMPRobotics

As the pace of FreightTech adoption accelerates, the industry will enjoy a multitude of new market entrants. Earlier entrants, unburdened by legacy technology systems, have made great strides.

Flexport has raised over $300 million, while FreightHub — like Flexport, a forwarder with an excellent customer digital interface — is making waves after a $20 million series A late last year. Not to mention Freightos’ recent $44 million boost to take their total haul to around ~$100 million.

As we touched on in our recent article (Mapping the Future of Freight Technology), there is a lot of money coming in to FreightTech in 2018. And if the trend corrolates remotely with that of Fintech from 2015 onwards, this increase will be exponential and result in a plethora of new talent identifying the opportunity and aiming for their piece of the pie.

However, in recent times, digital forwarders are already coming under pressure to demonstrate exactly what value they are adding to the market.

To quote Alan Baer, President of OL USA, in Eric Johnson’s excellent JOC article:

“A lot of companies have been digital for years. People have been entering data in systems for a long, long time, and there are market participants that have integrated systems so they’re looking at the same data, so I don’t know if there’s anything earth-shattering about that”

Another second generation forwarder, speaking at the JOC’s Container Trade Europe 2018 conference in Hamburg was asked: “Why do you want to try and build a massive network like a global freight forwarder, why don’t you just provide the software to freight forwarders instead?”

The earlier generation of these new digital freight forwarders may be unburdened by legacy technology systems, but it seems they are either totally underestimating the complexities of building a global freight forwarding entity or, like many startups today in Silicon Valley, eyeing up an exit via IPO without actually being profitable?


Enter Kontainers and SaaS

The next generation of FreightTech companies will not try and burn investors money on ‘reinventing the wheel’ but will seek to partner with them to help improve it.

These new SaaS companies will seek to eliminate the multi-year, multi-million dollar overhauls and enhance/supplement legacy systems and customer offerings with ultra modern integration solutions and a rapid ROI.

Like Kontainers, companies will offer their solutions as cloud based subscriptions. This will allow larger companies maintain very tight control over their customer relationships while encouraging your SaaS technical partner to keep increasing the value of their proposition and to maintain the quality of their support. The SaaS collaboration ecosystem will flourish and everyone involved will benefit.

SaaS companies, will focus on what they do well, in the case of Kontainers providing a world class customer interface with real-time booking and dynamic pricing backed by a comprehensive administration suite.

But Kontainers goes another step and brings this to the next level by actually helping our clients and their own in-house IT divisions to plug their own code in to their own branded, Kontainers platform. This is made possible the ultra modern architecture the system is built upon. This provides a robust, secure and scalable base to work off, with the freedom of internal collaboration.

A literal world first for the industry.

The bottom line is minimal risk, a guaranteed live product on-schedule and on-budget, in an unbeatable timeframe to respond to the increasing pace in logistics technology’s development.

See more about the Kontainers Suite here


Kontainers is a customisable, client-facing, execution platform for Freight Forwarders, deployed in an unbeatable timeframe, and with a proven track record of multiple on-time deliveries for 4 of the top20 Shipping Brands

Click here to schedule a call with a member of the Kontainers Team