Instagram Business Profiles Are Here! Take a Sneak Peek
If your brand has been on Instagram for some time now, you know that its options and opportunities for brand communication have been rather limited. However, it is growing fast and continuously developing.
The major changes we’ve seen happen were promotions coming to life and the uproar caused by the new algorithm that no longer ranks posts in chronological order but according to relevancy and a few other criteria. We’ve explained how this new algorithm works and what other changes Instagram has gone through in this blog.
But that seems to be just the beginning. Instagram has now brought what social media managers and their brands have been eagerly anticipating for long.
Instagram Business Profiles
Up until now, brands could establish their Instagram presence only as regular users. You could create a short bio, add a link, and name your profile in a way that made it obvious that you are a brand, but functionality-wise, there was no difference between @kontentino and @veron_vf. Of course, not considering the fact that a regular user would most probably not invest in promoting their posts.
Your customers and leads had nowhere to find more about your brand. Social media managers had to analyse the performance of their posts using external tools and create promotions via Facebook. All that has changed!
1. What Are the Advantages?
One of the major benefits of a Business Profile is the new button in your bio that can be linked with your telephone number, email, or location and enables your customers and leads to contact you directly.
To make Instagram a truly full-fledged tool for brand communication, it was necessary to implement options for promoting posts. When using the Business Profile, you’ll be able to set up promotions right in the app, similarly to how you can do it on your Facebook Page.
Promotion setup options are almost identical, too. You can add CTA buttons, set the target audience, budget, and how long the promotion should run.
And what would promotions be without the option to analyse the performance and results? Instagram did not offer this feature before. If we wanted more detailed analytics, we had to use external tools such as Iconosquare. That’s why Business Profiles come with something you’ll love — Instagram Insights.
What do the Instagram Insights incorporate? And why do you absolutely NEED to have the Business Profile? How to switch from your Instagram account to a Business Profile? Read more on our Kontentino blog — here ;)