To be honest, I personally wouldn’t wear such a bow tie. And I can’t imagine any of my friends/colleagues wearing them.
That said, I can totally see a market for parents. Kids would love to wear them and parents would think it’s cute (well, at least I would buy a small pink one for my daughter).
Same could work for pets. Just imagine a bow tie that you can mount on a dogs collar.
That would require a totally different language and style on the website but would be worth a try in my opinion.