Two books to help you develop and promote your personal brand online for professional success
There is no question that in today’s world you need to differentiate yourself online for professional career success and as a result, over the years there have been a multitude of books around the topic of personal branding that have been published.
Today there are even courses being offered by digital marketers for thousands of dollars or programmes being offered by YouTubers, influencers and even digital agencies promising to help people promote their personal brand online. It is similar to the world of social media, that almost anyone can now become an expert in personal branding.
That is so far from the truth!
In summary, I would refrain from investing in the over priced courses being offered by well known ‘digital experts’ at the moment and instead purchase two books!
In case you wonder what my credentials are on the topic, I was the first person to write and speak on the topic of personal branding in Ireland back in 2005 and it was a core programme and keynote that I offered at the time. I have presented at universities, to professional associations and worked with executives on their personal brand years before it became so popular.
I was certified as a Personal Brand Strategist (one of the first in Europe) more than 12 years ago and can confirm that there is a lot more to personal branding than what is typically being offered in most of the current new programmes that have emerged in the last 18 months.
So I was curious to read another book on the topic of personal branding that was released last week (I was given an advance galley copy to review and have since personally purchased a copy of the book).
The first book I would invest in is “Career Distinction: Stand Out by Building Your Brand” by William Arruda (one of the first authorities on the topic of personal branding) and Kirsten Dixson — both of whom I am honoured to call friends and have known them both since 2005. While “Career Distinction” was published ten years ago, the methodology for unearthing your personal brand presented in the book is a great primer for truly understanding what you brand is and what you current reputation is. You can read my review of the book here on Amazon, written in 2007.
Using “Career Distinction” you will be able to determine the essence of your personal brand and also what your current reputation is. Then you can create your own action plan.
You can then use the ideas and tactics shared in my second book recommendation, the newly published “The Road to Recognition: The A-to-Z Guide to Personal Branding for Accelerating Your Professional Success in The Age of Digital Media” by Seth Price and Barry Feldman to help you become more visible online.
Note that “The Road to Recongnition” does not provide a route map that you will follow step by step. The chapters are structured around an A-Z of topics related to promoting your personal brand online. So if you are the kind of person who likes to immerse themselves in a topic and are pressured for time, reading and implementing ideas from specific chapters of the book will be ideal for you.
In the book, you will find online visibility tips related to blogging, getting the most out of using LinkedIn, using keywords, podcasting and using online video to name just some of the topics covered.
Who is the Road to Recognition applicable for?
Here are some of the people I think will get the most from reading “The Road to Recognition”:
- you are an entrepreneur looking to present yourself as a credible leader for your new business
- you are a consultant or coach who wants to be found online ahead of your competition
- you are a graduate about to embark on your journey into the workforce.
But remember that purchasing these books is just the first step. It then requires diligence and commitment to turn the ideas from the pages of the book int action and then results. But when you do so, you will find that you will be on the road to recognition as an authority in your field of expertise.
If there was one thing missing from “The Road to Recognition” and their marketing plan, it is what I shared with the authors in their Facebook community. They have developed a solid marketing plan about the book and are interviewing people and publishing those interviews to promote the book. However, they have focused on well-known (mainly US) social and digital marketers who are probably not as relevant to the broader population. This is also the approach they took for most of the quotes in the book. I recommended that they broaden their interviews to include people not in the marketing and social media arena to broaden the appeal of the book. So let’s hope that we see some case studies and interviews from people in other sectors.
Do let me know if you decide to invest in either of these books and what your thoughts are on the ideas shared in them.
If you have specific questions about personal branding and your online visibility that you find are not covered in the books and would like a private conversation, you can schedule a conversation with me here.
Originally published by Krishna De on LinkedIn on May 1, 2017.