Blog Post #3 — Final Project Outline

Kristen and Elizabeth
Nov 3 · 2 min read

Project 1 Update:

We (Kristen and Elizabeth) have decided to work together on our final project, which will focus on the topic of Body Image in Greek Life on College Campuses. We chose this topic because we are both members of greek life, and we have noticed that there seems to be certain physical “norms” that need to be met by individuals in order to be associated with specific groups, and we want to explore more about that. Our target audience will be the Wake Forest student body, and we have a variety of social media campaign ideas that we want to pursue, which the whole campus would have access to, not just Greek Life members. We would look at the “The Body Image” project that Kristen did last year in order to get a basic understanding of what information people on campus already have, and what they might be thinking, and then we will work to compare that information with data found online in order to see if this a popular consensus. We also have an idea to produce a video campaign about general feelings of body image and seeing if that changes within chapters, Greek life, and men or women. One of the goals would be to just highlight that people aren’t alone in their feelings, as well as raise awareness of what individuals are really thinking about themselves as well as others. Some potential questions for our campaign that we would have people answer include:

  • Are you in Greek life on campus?
  • What is body shaming?
  • Why is it (body shaming) so prominent in our society?
  • How can we redirect the focus?(away from body shaming)
  • What do you think of when you hear the term body positivity?
  • What does it mean to be body positive?
  • What is your definition of beauty?
  • What is your definition of perfection?
  • What makes someone truly beautiful?

This is very much still a rough outline of what our project will turn out to be, but here are our overarching goals and big ideas that we want to focus on, and we are very excited to get started!

Kristen and Elizabeth

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