Darren Huston Priceline CEO Grows Vacation Rental Inventory and Bookings

The Priceline Group is working to expand its offerings in vacation rentals and other non-hotel properties, CEO Darren Huston said during the company’s fourth-quarter earnings call.

Priceline’s Booking(.)com added 200,000 properties to bring up its total offering to 850,000, Darren Huston said. Company wide, Priceline Group said it offers 6.9 million rooms in vacation rentals and non-hotel properties.

Darren Huston said “We strongly believe that this fee-free, experience-centric model which makes booking homes and apartments as easy and trustworthy as booking a hotel will be the winning model long term,”