Concierge vs. Wizard of Oz Test

Wizard of Oz Test

Concierge Test

User Experience

The difference is that in one case, the user knows about the concierge, while the Wizard of Oz is hidden from the user. This is a key difference for the user experience.

Humans are Social Creatures

Generative vs. Evaluative

This brings us back to the distinction of Generative Research vs. Evaluative Experiments.

Generating Ideas

Lessons Learned

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