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He is not your dad, he is not your brother but he is direct family and means a lot to you. It’s your uncle, and as far as we’re concerned, he deserves all the love he can get. …


Birthdays — for some of us the most exciting time of the year, for some others, not the day you look forward to the most. Whatever it may be, the 40th birthday is a big day, since it’s another full decade on this planet and needs to be celebrated by the people who love you the most.

If you are the one, who needs to find a gift for a loved one, but have run out of 40th birthday gift ideas, then look no further, because we have you covered! Everything from silly little trinkets, to more sophisticated and important gifts — we have found some really cool ideas.

READ THE FULL POST HERE


In the competitive world of e-commerce, transactional emails play a crucial role in conducting a successful business. You may not necessarily find them the most important part of your email strategy, but they have the potential to make or break the future of your company.

Put simply, transactional emails are…


For the longest time, webmasters have been trying to find new, innovative ways to improve their traffic sources and rank higher in the SERPs.

New SEO tricks, creative ads, even viral videos have been mentioned as a legit method. All this effort, in order to belong to the elite of…


The first few months of a new, passionate relationship will definitely consist of some of the best memories you will make. And when you’re about to hit that half-year milestone, it might be a good idea to start considering your options when it comes to 6 month anniversary gifts.

I…


Have you ever felt genuinely impressed with the way an email was written?

I know I have!

In fact, a good email can mean the difference between total ignorance or an excited reply! And while writing good email copy is not that difficult, many are unaware of the simple steps it takes to write well.

This is why we decided to help you out by creating 23 free email templates that can help you in different occasions.

All you have to do is adjust them to your specific needs and you are good to go!

FULL POST HERE


In this article, we take a look at how audience segmentation works, why it is effective, and how to create your own segment. Additionally, we cover a few bulletproof segmentation strategies for your email list.

Understanding the nuts and bolts of email marketing can often be a challenging task. How…


In this article, we dive deep into mobile optimization practices and compare AMP vs PWA for optimal mobile user experience.

Over the last few years, there has been a huge growth in the number of smartphone users. …


There are many pivotal moments in one’s life — graduating college, getting your dream job, getting married… One of those life-changing moments for sure is also moving into a house or apartment.

Settling down might not seem like an exciting idea when you are younger. However, it gets a lot…


Email marketers have long since understood the importance of segmentation. But — more traditional, outdated methods of marketing segmentation look significantly different than modern tactics.

Where we once grouped our target audience based on factors like age, location, average household income, or gender, we must now dig a little deeper…

Edijs

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