How to copy a product, not the replica!
But the Names!
Here are a few of them
The USA firepower (Fighter jet) mainly consists of F-22 Raptor and F-35 (ABC)
The USA firepower (Fighter jet) mainly consists of F-22 Raptor and F-35 (ABC)
The counter to this by the Russians is Su-35 & Su-57. 57 isn’t a random number 22+35=57! (Psychology play in here Su-57 is comparable to both F-35 and F22 Raptor)
The Chinese has Shenyang J-35
2. I visited Reliance and found something similar to the above they had chocolate pies of various brands but one thing was common in them(Image)
Orion choco pie
Lotte choco pie
Hiden seek choco rolls
Dark fantasy choco rolls
So what are we talking about?
Names create an identity that people can associate with, they create perceptions and they let customers know what to expect. There is a lot of power in them.
Here’s an article about the same!
Thanks to Lotte Choco pie ads people were able to develop a connection with the product but the most important part is the name “Lotte Choco pie”.
All the other companies copied the CHOCO word which also led the people to relate with the product!
I was so confused about which choco to buy that I ended up buying “Chupa Chips”
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Coming on to the F-35 (ABC)
What’s ABC?
Just as we define Personas in product management!
ABC defines different variants (personas) of F-35 depending on the requirements(marines, airforce, navy)and capabilities
In a nutshell the personas
The F-35 A is for the Air Force.
The F-35 B was made for the Marines.
The F-35 C was made for the Navy.
Coming on to F-22 Raptor
Where have we heard the name Raptor?
1)Raptor of the Jurassic world (velociraptor)
2)F-22 Raptor USA flagship jet!
3)Raptor engine (Elon musks SpaceX Rocket Engine is also named Raptor)
4)Ford Raptor 150
