Kuntal HansariaDigital Analytics Talent Study across US, UK & IndiaThere are more folks in digital analytics in California, than the whole of India!Oct 23, 2017Oct 23, 2017
Kuntal HansariaAre the best days for Digital Marketing over?Came across some sordid news recently on Digital Marketing spending trends with some very large players (in fact some of world’s largest…Sep 12, 2017Sep 12, 2017
Kuntal HansariaMere pass Google Analytics hai! Tumhare pass kya hai?English translation of title for non-hindi speaking folks: I have Google Analytics. What do you have? Context: Rhymes with a popular movie…Aug 13, 2017Aug 13, 2017
Kuntal HansariaConversion Optimization — Why CXOs should care about itConversion Optimization is often under-rated and not practiced in organizations. If digital is not a significant channel for a business…Jul 6, 2017Jul 6, 2017
Kuntal HansariaA/B Testing — Holy Grail of Digital Analytics — But what to TestI often spend time on behave.org (formerly whichtestwon.com). It has an amazing collection of online tests done across companies with their…Jun 21, 2017Jun 21, 2017
Kuntal HansariaDigital Experience Frontiers — the Next Wave!More than a decade ago, when I was taking my B-School selection interview at MDI Gurgaon, I was asked a question — Do you think the online…Jun 9, 2017Jun 9, 2017
Kuntal HansariaDigital Analytics — Buying a tool is not enough!The long drawn Request for Proposal (RFP) process for a Digital Analytics tool vendor finally came to a close! Now, some more sweat over…May 11, 2017May 11, 2017
