Kwam The CopywriterMe and the not-so-Super Bowl ads.In my multi-decade career, I’ve been able to hit a lot of milestones. Winning ADDYs, lecturing at my alma mater, judging award shows… all…Feb 17Feb 17
Kwam The CopywriterHey Look, Another Uninformed Opinion On AI!So, it’s 2023 and EVERYONE is talking about AI.Jun 22, 2023Jun 22, 2023
Kwam The CopywriterThe Answer Is… NO.I could start this off by blaming the pandemic, as everyone else does these days — but I won’t. I mean, yeah, it was horrible and…Jun 6, 2022Jun 6, 2022
Kwam The CopywriterDesperate, But Picky: Brand Loyalty and Coronavirus Shopping TripsSo, we’re all cooped up. That kinda sucks.Mar 31, 2020Mar 31, 2020
Kwam The CopywriterYou’ll Never Believe What You’re Doing Wrong With Your Content.Once, just as I sat down with a potential client who was very excited about starting their own company, I overheard the most horrifying…Feb 10, 2020Feb 10, 2020
Kwam The CopywriterFive Reasons You Shouldn’t Be Writing Copy (or Content, or Whatever the Kids Call It Now)Just because you “can” doesn’t always mean you should.Oct 29, 2019Oct 29, 2019
Kwam The CopywriterIt’s LinkedIn, not HookedUp.Networking? Yes. Canoodling? Not so much.Jun 19, 2019Jun 19, 2019
Kwam The CopywriterBEFORE YOU FREELANCE…Five things to consider before taking the leap into independent contractingAug 8, 2018Aug 8, 2018
Kwam The CopywriterI Should Have Been a Garbage Man.I presented with the confidence and swagger of Bill Murray, and taped my ideas to the wall, just as he taught us. I HAD IT, man.May 21, 2018May 21, 2018