Highlighted by Kyle DeBeer
From The Future of Data, Analytics, and Polling by Tom Bonier
…ilable. The truth is, what we learn from a poll is much less certain than we’d like you to believe. Every single piece of information we present that emerges from a poll comes with a giant caveat: “the accuracy of this number depends on us having impeccably predicted the turnout shares of every single relevant demographic/geographic cohort…” and that’s next to impossible.
From The Future of Data, Analytics, and Polling by Tom Bonier
…crats must rely less on data and analytics in order to win again. First, it sets up a false choice. Running a data driven campaign shouldn’t preclude running a campaign built on a foundation of a strong message that connects with voters. In fact, done right, data and analytics will only strengthen message delivery and development. Ther…