Beyond Translation: Localization Sprints for Sustainable Tech Adoption (Part II)
This is the second in a two-part post about integrating localized training, user feedback, and developing outreach strategy into localization sprints — events that bring individuals together to localize (adapt and translate) technologies and resources for their communities. Read Part I of this post.
By Erin McConnell
Diving into Local Needs: User Stories and Persona Building
The Thai Localization Sprint challenged sprint attendees to imagine different Thai user profiles and their digital security needs and motivations through user story creation and persona building (for example, imagining a middle-aged farmer or a teenage student and their needs.) This helped the participants better understand Tor, its diverse use cases and the large breadth of individuals who could benefit from using it. Particularly with tools like Tor that come with a lot of misconceptions, it is important for users to imagine themselves and others in their networks using the application. It’s imperative that individuals be able to create narratives that resonate with their communities so that they better understand the tools and adopt them when appropriate.
Particularly with tools like Tor that come with a lot of misconceptions, it is important for users to imagine themselves and others in their networks using the application.
The persona building and user story activities — done in small groups — resulted in very different outputs, drawing from experiences in the human rights sphere and outside of it. The personas and stories highlighted how Tor and other digital security tools are not limited to those in activist or human rights work. Digital security issues are relevant to all and tools like Tor can address the needs of a social media influencer, a land rights activist, or someone who wants to privately used a shared computer or mobile device.
Imagining Thai User Personas
The Okthanks Persona Builder gamifies the creation of user personas to help organizations and developers explore the security concerns of individuals from different backgrounds and working in different contexts. The activity was used to introduce and explore Thai personas, using USABLE personas as a guide, so that participants could integrate them into their future work.
Following an adapted version of the Persona Builder game, each group determined the name, age, education, location and job title or role of their persona and then picked four more user persona components at random from a shuffled stack of options. Examples of available persona components included: the individual’s unique priorities, the devices and applications they use, their technical strengths and frustrations, information about their connectivity, political dynamics in their region etc.
“We work on digital security in urban areas, and we often forget the limitations and difficulties that those in rural areas are facing. This was a good exercise to look back on these issues.”
— Thai Localization Sprint Participant
The end result was two drastically different personas. The first user persona, Nu Nui, reflected the experience of participants who worked with land rights issues in Thailand. Nu Nui was a farmer in the Upper South of Thailand who was involved in community organizing around land rights. She had little technical literacy and faced physical threats from corporate developers trying to acquire land. Through the activity, the group identified several digital security threats and needs for Nu Nui and her community, including: secure communications, a panic button application in case of physical threat, secure information storage for legal documents, secure backup, and the ability to delete sensitive content quickly on a mobile device.
The second group imagined a very different persona than Nu Nui. They profiled Gibza, an social media influencer and owner of an online business. Gibza, whose priorities revolve around her physical appearance and social status, would only use Apple devices, which participants noted is a status symbol in Thailand, limiting her to applications for iOS and macOS. One of her key concerns was keeping banking and financial information secure from government and family members to avoid paying import taxes on resale items and to avoid family requesting financial aid. While Gibza had security concerns, any solutions would have to fit seamlessly into her carefully curated image.
Who is the Thai Tor Browser User?
While many individuals are familiar with the Tor Project, the project’s image remains fraught with myths and misconceptions. Particularly in certain regions, the browser is associated with illegal activity or dismissed as a tool only for those with “something to hide”. To challenge these perceptions and explore the myriad of uses for Tor the group was tasked with creating user stories based on an overview of Tor earlier in the day.
Participants were split into two groups and each received copies of the recently released Tor outreach fliers, which contain user stories focusing on key uses for Tor (anti-censorship, anonymity, privacy). Each group wrote a Tor user story in Thai for a local context which identified an individual, the goal they wanted to achieve and how Tor helped them reach that goal.
One user story centers on a woman who wants to purchase a sex toy, and uses the Tor Browser to navigate barriers stemming from policies and sociocultural norms.
User Story #1:
แอ๋ม เป็นสาวพนักงานธนาคารแห่งหนึ่ง แอ๋มสนใจอยากซื้อ Sex Toy แต่จะเซิร์สดูก็กลัวว่าเพื่อนร่วมงานจะรู้ว่าแอ๋มเป็นคนเปิดดู เพราะในออฟฟิศมีฝ่าน ITคอยตรวจสอบการใช้งานอินเทอร์เน็ต บวกกับที่บ้านใช้คอมพิวเตอร์ร่วมกันจึงมองหาเครื่องมือที่ปลอดภัย โดยไม่สามารถระบุ IP Address หรือมีประวัติการใช้งาน แอ๋มบังเอิญได้ดูคลิปของเจ๊ตุ๊ก ซึ่งเป็นนักกิจกรรมผู้หญิงบน Facebook แนะนำให้ใช้ Tor Browser จึงหันมาใช้ Tor Browser ตอนนี้แอ๋มรู้สึกสบายใจค้นหาความรู้ด้าน sex toy อย่างสบายใจและมีความสุข
English Translation:
“Am” is a bank worker who wants to purchase a sex toy for herself online. Since selling sex toys in country A is illegal, there is no sex shop where Am can purchase the toy. However, she’s worried that if she searches or purchases the sex toy with her work’s laptop, the IT staff could trace the traffic and expose her activity. She also cannot use her personal laptop at home since there is only one shared laptop for the whole family. Am wants a tool that would allow her to be anonymous and keep her IP address and search history from being traced. Am saw a clip on Facebook of a woman activist mentioning Tor Browser. She therefore used Tor to search for and purchase a sex toy.
The user story was inspired by the recent doxing of a Thai woman who purchased a sex toy online. According to the group members, when the toy was being delivered, the box was damaged allowing the delivery person to see inside. The delivery person took photos of the contents and the woman’s full name and address and shared them on social media. Participants shared that sexuality is still very taboo in Thailand, and particularly for women. Being exposed purchasing a sex toy can have serious social and professional ramifications.
In contrast, the second user story revolves around an activist who wants to share an online campaign about election transparency and fraud. The individual reads that someone has been arrested for sharing a similar campaign after being tracked down by authorities through their IP address. A fellow activist friend recommends using Tor Browser so that the individual’s activity cannot be traced back to their IP address.
This scenario was also born out of a real-life situation in which an activist was arrested after online political activity was traced back to him through his IP address. When sharing these user stories, it was important to remind participants that logging into accounts or making purchases using identifying information — even via Tor — affects security and anonymity significantly.
User Story 2:
น้องยีราฟเป็นนักศึกษาและนักกิจกรรมที่อยากจะเริ่มรณรงค์เรื่องความโปร่งใสและเป็นธรรมของการเลือกตั้งบนโซเซียลมีเดีย แต่ก่อนหน้านี้ ยีราฟอ่านข่าวพบว่ามีคนเคยโดนแจ้งข้อหาจากการวิพากวิจารณ์ กกต. บนโลกออนไลน์ โดยใช้ IP Address เป็นหลักฐาน น้องยีราฟจึงมองหาเครื่องมือที่ปลอดภัยที่สามารถรณรงค์ได้โดยไม่ถูกตามจับจาก IP Address เพื่อนนักกิจกรรมหลายคนจึงแนะนำให้ยีราฟใช้ Tor Browser ยีราฟจึงหันมาใช้ Tor แทนเบราว์เซอร์ทั่วไป ยีราฟรู้สึกแสดงความคิดเห็นเสรีและปลอดภัยมากขึ้น
English Translation:
“Giraffe” is a student activist who wants to create an online campaign on transparency of country B’s national election. However, Giraffe read a news article about a case in which a person shared an online petition to dissolve country B’s Election Commission because the election was a fraud, and that person was then arrested. The police arrested that person by tracing their IP address. Giraffe is worried that she could be arrested if she does online campaigning. Therefore, she’s looking for a tool that would help her do an online campaign without sharing her IP address. Her activist friends recommended she use Tor Browser, instead of normal browser. Giraffe used Tor and felt more comfortable to express her opinion online and mobiliZe her campaign.
Localization as a Tool for Education, Feedback and Outreach
Localization Sprints are not only a way to efficiently localize technologies. They are an opportunity to introduce new technologies and technical concepts, provide culturally & regionally specific feedback for developers, create stronger regional networks, and devise outreach and localized marketing strategies for sharing localized tools with the community. Together these elements can lead to more informed and sustained adoption of technologies as sprint participants better understand the tools they are using, have them available in their preferred language, identify clearer lines of communication with developers, and have more ownership over the tools as contributors to them themselves.
“I have more understanding of the concepts behind the tools. I’ve also learned that these tools are important in daily life and we can use them in real life.”
— Thai Localization Sprint Participant
If you are interested in learning more about Localization Sprints or would like to coordinate one, you can connect with Localization Lab via localizationlab.org or Twitter.
