By Evan Bakker Retailers have made significant strides digitally over the past year, outfitting their sites with store appointment booking, live in-store inventory, and same-day pickup. However, many fail to broadcast these capabilities across digital marketing channels, allowing competitors to upstage them in the process. Best-in-class retailers like Walmart invest in promoting their fulfillment and drive-to-store services across digital marketing platforms. Gartner L2’s most recent omnichannel report reveals a variety of approaches, from display advertisements emphasizing fulfillment capabilities to Instagram images seeking to drive users to stores.

By Alizah Asif Farooqi Nike knows what the consumer wants-according to its latest digital addition-a shoe that fits just right. The brand says it has developed technology, coming this July, that will allow its app to achieve near-perfect size accuracy. …

By Lakshmi Kalluri Amazon Prime is launching a Gartner’s Cultural Attitudes and Behaviors Survey. It’s not surprise that in Amazon’s Q1 earnings call, the retail giant range of features, but the most frequently used? Two-day shipping, according to announced a planned $800 million investment in developing one-day shipping capabilities. Given…

By Brett Finkelstein With A-list celebrities lining up to one-up each other on the red carpet, the Met Gala is sure to capture consumer attention. But how much can a brand really get out of the high-end costume party? Sponsor brand Gucci was expected to drive the conversation of the…

By Alizah Asif Farooqi Natural skin, undone hair, and a swipe of red lipstick. Over the years, the core of French beauty has mainly stayed the same. However, the way French consumers are shopping for beauty products is changing, thanks to digital. “Traditional” has long typified the average French consumer’s…

By Alizah Asif Farooqi Venmo just beat banks at their own game. The mobile payment service turned viral sensation is officially the most popular financial app in the nation, counting over 40 million users in the past year-more than some of the biggest names in the business. …

By Mai-Hanh Nguyen After a year of conducting a homesharing pilot, Marriott is officially expanding its homesharing portfolio into the US market with the launch of Homes & Villas by Marriott International. Despite Marriott’s status as a hotels behemoth, its homesharing options are limited compared to Airbnb and Booking.com, …

By Griffin Carlborg Yesterday, Amazon reported record earnings and announced a plan to offer Prime subscribers one-day shipping, setting a tough standard for retailers already struggling to satisfy shifting consumer expectations for rapid fulfillment. Even though revenue growth decelerated, the retail giant doubled its profit over the comparable quarter last…

By Alizah Asif Farooqi Express is challenging the traditional notion that influencer collaborations must always be “on brand”. The retailer is rolling out its latest influencer collab with Instagram idol Rocky Barnes in May, not long after its partnership with Miss Universe winner Olivia Culpo and NBA star Stephen Curry…