By Evan Bakker

Retailers have made significant strides digitally over the past year, outfitting their sites with store appointment booking, live in-store inventory, and same-day pickup. However, many fail to broadcast these capabilities across digital marketing channels, allowing competitors to upstage them in the process.

Best-in-class retailers like Walmart invest in promoting their fulfillment and drive-to-store services across digital marketing platforms. Gartner L2’s most recent omnichannel report reveals a variety of approaches, from display advertisements emphasizing fulfillment capabilities to Instagram images seeking to drive users to stores.

We’ve launched a choose-your-own-adventure interactive that illustrates the relative strengths of each digital marketing platform and reveals optimal tactics for your brand. Experience it here (view on desktop for best results!)

Originally published at on May 13, 2019.

By Alizah Asif Farooqi

Nike knows what the consumer wants-according to its latest digital addition-a shoe that fits just right. The brand says it has developed technology, coming this July, that will allow its app to achieve near-perfect size accuracy. …

By Lakshmi Kalluri

Amazon Prime is launching a Gartner’s Cultural Attitudes and Behaviors Survey. It’s not surprise that in Amazon’s Q1 earnings call, the retail giant range of features, but the most frequently used? Two-day shipping, according to announced a planned $800 million investment in developing one-day shipping capabilities.


By Alizah Asif Farooqi

Natural skin, undone hair, and a swipe of red lipstick. Over the years, the core of French beauty has mainly stayed the same. However, the way French consumers are shopping for beauty products is changing, thanks to digital.

“Traditional” has long typified the average French consumer’s…

By Griffin Carlborg

Yesterday, Amazon reported record earnings and announced a plan to offer Prime subscribers one-day shipping, setting a tough standard for retailers already struggling to satisfy shifting consumer expectations for rapid fulfillment.

Even though revenue growth decelerated, the retail giant doubled its profit over the comparable quarter last…

By Alizah Asif Farooqi

Express is challenging the traditional notion that influencer collaborations must always be “on brand”. The retailer is rolling out its latest influencer collab with Instagram idol Rocky Barnes in May, not long after its partnership with Miss Universe winner Olivia Culpo and NBA star Stephen Curry…

L2 Inc

Research that benchmarks the digital performance of consumer brands. Read more at

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