Top Facebook Ad Boosting Marketing Strategy
Running Face-book ads is quite easy but getting the desired result out of it is really a challenging task. Knowing the correct strategy is really important for the optimum utilization of the resources. There are many important factors that should be kept in mind while making ad copy and running in social media marketing particularly on Facebook. The factors determine the effectiveness of the ads are as follows:
Optimization Techniques
Determine ad objective: without a clear goal, you cannot achieve the target therefore it is very important to select a clear objective or goal. There are three are four main goals on Facebook Ads are as follows: awareness, conversion, sale or consideration.
Awareness: In case the product or services is very new in the marketing and customers are not aware of the brand. Then you need to select Awareness goals to create awareness among the customers about the brand, product, or services.
Consideration: When there is an awareness about the brand, you need to develop interest in explaining the feature, price, and USP of the brand. Therefore, the steps’ comes to create intense interest in comparing your product with their product with mention their name product is there in the market
Conversion: There is well aware in the market about the brand, product or services and you want to drive sale then your goal should select the goal conversion will be easier for you as of the brand is quite known and customers are well aware of it.
Make a custom audience: The total reach of Facebook is 2.5 million in the world but you should not target everybody in the kitty. You need to be very specific about your target audiences such as age group, gender, location, income group, and interest. Do not select more than one interest per ad, selection of multiple interests will narrow down your ad reach. One point should be kept in the mind. The detailed targeting should not limit your audience to the minimum.
Make multiple Ad copy (A/B Testing): make different ad copy with different heading, text, Ad body and images. This is very useful in ab testing. Ab Testing will guide you to knock off the copy which is not performing well, will surely help to target the right audience.
Ad placement: Ad placement should be determined, reducing placement means reducing the no. of audience therefore it is very much recommended that one select auto-placement. This will reduce the unnecessary audience targeting without affecting the required audience and better utilization of the resources in social media marketing.
Advanced Scaling Strategies
Lookalike audience: Lookalike means an audience similar to the existing audience in our email list and website etc. A lookalike audience can be created by uploading a CSV file. Facebook has a smart tool to match or find a similar audience matching to your existing audience to optimize your ad to get the maximum desired reach.
Increase the Ad budget by 20% gradually: Increase the ad budget gradually only for the ads performing well. And reduced the budget of the ad not performing up to the mark. The budget should be changed hourly basis such as 9 am to 12 pm to 3 pm to 6 pm and so on as long as the result is positive if the ad are nor performing then do not immediately stop the ad rather pause the ad.
Duplicate the ad set: There are many people want to maximize the ad set performing well. Rather than creating a whole new ad set, they prefer to duplicate the performing ad set but of -course with the higher budget.
Apply automated rules to scale up the Facebook ads: Once you apply the automation rule half of our work is done will help you in precise, timely and scale up the ad set and automated bidding will save your money from going to waste.
