“Because my 5-year old daughter deserves to grow up in a world with products and services designed for her. Women bring important perspectives to design. We need the experience and skills of UXers of all genders,” explains Melissa Eggleston, a Durham-based UX consultant.
…leap from “Super Bowl” to “potato” to “Cards Against Humanity.” This was a real lesson in humility. In hindsight, our model lacked “external validity.” Instead of asking one person if the ad was effective 70 times, we should have asked 70 people one time. This left us susceptible to what statisticians call “correlated errors.”
In a Time Well Spent world, there is always a direct way to get what you want separately from what businesses want. Imagine a digital “bill of rights” outlining design standards that forced the products used by billions of people to let them navigate directly to what they want without needing to go through intentionally placed distractions.