10 KICKASS COPYWRITING TECHNIQUES TO SKYROCKET SOCIAL MEDIA ENGAGEMENT
Another slice of awesomeness coming your way today dudes and dudettes. Let me introduce you to Devonnie…
Devonnie Garvey is a copywriter dedicated to helping entrepreneurs connect with their ideal clients through creative website content, sales and landing pages, and email funnels atDreamWrite. She also has a blog, The Femme Agenda, dedicated to helping young women use the internet to start, build and sustain successful businesses.
And she’s brought a huge knowledge bomb with her today. Copy writing for social media, I know, I didn’t really consider it either. But in this post, Devonnie goes through 10 different things that will help you to increase engagement in all your social media posts.
Boom! *fist bump*
I’ve only just gotten to know Devonnie but wow… She is one cool chick! Devonnie, I hope we get to meet up some day soon… I owe you a drink or something for bringing the goods in this post.
Let’s get the show on the road… Take it way Devonnie!
Let me start off by saying that you need to bookmark this page. I want you to refer to it for the next month whenever you’re going to make a social media post. Track your results. I can assure you that your mind is going to be blown.
Now, let’s get into the nitty gritty. I’m going to give you the scoop on 10 ways that you can use copywriting to take your social media engagement to a whole new level.
Copywriting is the art of getting people to engage with your content, to the point where they want to take action. It’s the skill of getting people to think, “Damn, I need that!”
Every advertisement you’ve read or heard in your lifetime was written by a copywriter. Sales pages, email funnels and those packages you get in your mail trying to sell you something? All written by a copywriter.
There are all different kinds of copywriting, but one of my most favourite forms is copywriting for social media. Social media is one of the more recent phenomena of the internet. It’s also one of the most profitable ways to attract and connect with your ideal client.
It only makes sense that we figure out how we use the art of engaging people to boost our engagement in the area where it’s probably most detrimental. As a copywriter, I work with people like who want to attract and connect with their ideal clients! Here are my top ten tips to get that connection and engagement through social media:
#1: THE FIRST LINE OF YOUR POST IS THE MOST IMPORTANT THING, LIKE EVER
Hate to break it to you, but nobody really reads past the first line of your post unless it sparks their interest. So PLEASE, stop writing headlines that suck. Your headline is like a handshake when you first meet someone. If you shake their hand half-heartedly like a priss, chances are you’ll never recover from that bad first impression and they won’t be inclined to shake your hand again.
Put some thought into your headlines. You can make sure they’re primed for conversion and audience response using this tool. There’s really no reason for your headlines to miss the mark anymore.
#2: ADD A ONE-LINER TO YOUR IMAGES TO BOOST YOUR CHANCES THAT YOUR AUDIENCE WILL PAY ATTENTION
We know that Facebook limits the amount of text that you can put on an image that you’re going to use for an ad. Most times, this text limit means that we’re only allowed a one-liner on each image. That one-liner is critical to your social media engagement, even if it isn’t a Facebook ad.
A catchy, thought-provoking one-liner boosts your chances that your audience will pay attention to what you’re saying. Most times, you can find that simple phrase just by asking yourself, “What’s my entire message synthesized into a few words?” For example, one of mine is “Attract more clients.” Simple, but powerful. Anyone who sees those words on a relevant image on Facebook, Twitter or Instagram knows exactly what I’m about and if they’re interested, they’ll read my post.
#3: PEOPLE LIKE SIMPLE WORDS, EVEN IF THEY HAVE PHDS
If you know your ideal client down to a tee, you’ll even know what level of education they have. Still, just because your ideal client might be highly educated doesn’t mean that you have to break out your dictionary every time you go to write a post.
Your content has to be written simply, and in language that your audience can understand, whoever they may be. Be sure to do research that you aren’t writing content that’s flying over their heads because you choose to use grandiloquent, high-flown or pompous words (Ha!)
#4: APPEAL TO EMOTIONS, IT’S THE BIGGEST THING THAT SELLS
This was the first and arguably one of the most important lessons that I learned when I decided to laser in on my passion for copywriting and offer it as a service to entrepreneurs. A major key to writing great copy, is to appeal to emotions. Time and time again, experience has taught me that people engage and interact with you brand or company because of how it will make them feel.
Therefore, ensure that your writing is emotionally charged. Sell your audience on the emotional benefits of whatever it is you’re promoting, even if it’s just to get them to leave their view point on a Facebook post, or tag their friend under an image you’ve posted on Instagram.
#5: YOU’LL NEVER GET IT RIGHT THE FIRST TIME
This point is smack in the middle because I think it’s something that all of us need to understand. The chances that you’ll get it right the first time are next to impossible, and even then if you find relative success the first time — you can always do better.
Therefore, it’s important to realize that testing is your friend and going to the drawing board after you’ve analyzed the results of your social media management for the week should be one of your favorite things to do.
#6: KNOW YOUR CLIENT INSIDE AND OUT
This point deserves a spot all to itself. Knowing your client is KEY to writing great copy for social media. It’s more than just knowing what words to use; it also involves knowing what train of thought appeals to them, and what emotional benefit would be irresistible from their point of view. It’s something that Luke talks about a lot, here on That Marketing Dude. He’s even got a pretty cool freebie that will take you through all the steps to ensuring that you know your audience like the back of your hand.
#7: BACK UP YOUR FACTS WITH STATS
Everyone loves numbers when it’s to their benefit. Are you on a mission to free people from the corporate machine while travelling the world, and want your audience to realize how many people are as unsatisfied with their jobs and they are? Show some stats. Do you want to alert people to how many opportunities there are out there in a niche that you’re an expert in? Show some stats.
Stats change minds and make everything you say from that point forward, much more interesting.
#8: SOCIAL PROOF TRUMPS ANYTHING YOU’LL EVER SAY
Stats are great, don’t get me wrong. However, social proof like testimonials trumps anything you will ever say. So, if your online business is service-based and you’ve got testimonials — use them up on social media as well, not just on your website. It can be as simple as tweeting out a testimonial every now and again, or creating graphics with the quote and image of your former client and sharing them on Facebook or Instagram.
Social proof is often the last bit of push that somebody will need to contact you for help. For real, for real.
#9: DON’T BE AFRAID TO BREAK THE RULES
This is where your personality comes in. Don’t live life as a stickler to the “rules.” Heck, you’re a digital nomad for reason — because you treasure freedom. That should be reflected in every aspect of your business model, including how you write for social media and what you do to connect with your audience.
Again, this stems from the brand you’ve created and the person you’ve attracted. Maybe you use a catchy post whet the appetite of your readers for the Facebook Live video you’re going to do on your hike. Who knows? The bottom line is, don’t be afraid to break the rules if it means that you’re doing it to be true to you.
#10: ALWAYS HAVE A STRONG CALL-TO-ACTION
This point is last, because your call-to-action is normally the last thing that your audience sees with a post. Lol, right? Anyway, be sure that you explicitly tell your audience what you want them to do after reading your post. Don’t leave it up to them to decide.
If you want them to sign up for your list, tell them. If you want them to book a free 15-minute consultation with you, tell them. Be clear with what you want, and you’ll be surprised.
And, there you have it! Add these ten tips to your social media strategy, and you’ll be surprised at the difference. Trust me on it.
This post first appeared on ThatMarketingDude.com on September 6th 2016 at: http://www.thatmarketingdude.com/10-kickass-copywriting-techniques-skyrocket-social-media-engagement
All the posts for this 30 day event can be found at: http://www.thatmarketingdude.com/30in30