Laurent Bouty

CMO, Academic Director at SolvayBusinessSchool, Partner @FUTURELAB, Passionate by education, entrepreneurship and marketing. Proud father and husband.

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Laurent Bouty

Jan 28, 2015 · 4 min read

How to execute your Marketing Strategy?

Two years ago, Jean-Pierre Baeyens (holder of Marketing Chair @ Solvay Business School)…

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Laurent Bouty

Oct 8, 2016 · 3 min read

Design Thinking in Marketing

I spent most of my professional career in Marketing. I have to admit that I am quite biassed as I believe…

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Laurent Bouty

Jun 16, 2015 · 3 min read

8 skills of marketers

Marketing jobs have a bright future! As our economy starts to recover, many of the companies realize that they are…

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Laurent Bouty

May 16, 2015 · 3 min read

Customer Centricity: Revolution or another fluffy buzzword?

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Laurent Bouty

Mar 5, 2015 · 2 min read

3 mistakes to avoid when you debrief a marketing action