How to write a good story; Writing an article on Medium | LEON BOYD

Here are a few tips of advice to creating an intuitively engaging article for your next Medium post. If you're trying to gain attention fast!! Here: Just make sure the viewer understands. You must have their attention to do anything in the first place. Alright? And make good content, this isn’t kindergarten.


It’s about the depths of your truth. Give your story in the moment, chances are — you’ll never go wrong or feel out of place. That’s whats really important anyway, right? You need to be able to sleep with yourself at night.

Bring your ideas to life.

I also agree with this philosophy. It is important to keep in mind every aspect of user interaction, and to then apply this through your creative process.


Anecdote | Start with an experience from your own life. Write a story in the first person. Be vulnerable. My favorite artist Kanye West, says to “Give your truth.” This builds personal connection with your reader, even if you are representing a big brand. To me, this is where the good writers distinguish themselves from average writers; the best writers can tell a short, gripping story in less than five sentences.

Transition | After the opening anecdote, you need to transition to the thesis. Tie the personal story to the thesis by writing a sweeping statement with broad application.

Thesis | Answer the reader’s question: why should I read this? You’ve cast your net widely with the transition, hoping to catch as many readers as possible, now laser in to a specific and compelling case. Make the time they spend reading your article a rewarding experience.
Your thesis should be damn similar to your title. The reader clicked the title because they thought it sounded interesting; if they leave the article after reading your thesis, then it means you mistimed your post. The title-to-thesis relationship should be mono zygotic.

II. Main argument 1 
Lose yourself here. Now that the reader has agreed to listen, quote experts, cite research, and draw from history. Do not insert your own opinion here. Rely on the authority and experience of big names.
This needs to be a research-backed argument. Bring in science to support your claims. No one can argue with science.

[show chart or diagram graphic]

Also, its super helpful to give readers a 1–3 sentence description of the research you cite, just in case people don’t have the time to go to another link to read it themselves.

Create Beautiful Experiences

When something is designed to work beautifully, it tends to look that way, too. Your style of writing is just as important as the meaning. Laying typography out on a page isn’t just the end to it.

Build the polished, engaging, and intuitive experiences that customers expect.

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'Star Treck’ is mythology. It’s like Greek mythology or Shakespeare. It’s the story of good versus evil over a very long span of time. The storytelling is universal and timeless.

III. Main argument 2

Continue building momentum. Except this time use case studies from various sources. You’ve stated your point and given facts to back it up, now tell a story showing it worked for someone.

[show picture of person/people in story]

Once you’ve told the story, knit argument 1 and argument 2 together. Show how the scientific proof manifested in the story. This congruence creates a neural connection between the right and left brain of the reader, resulting in the foundation of a memory.

IV. Takeaways (3–5 depending on length)

  • Use a bulleted or numerical list
  • to give the user specific and
  • actionable ways to implement the thesis

Remember, takeaways should be backed by examples and research for why these ways and methods are superior (or why these will get readers the results they desire).

V. Conclusion
Circle back to your beginning anecdote. Finish the story, or mention how you would do it differently now that you know the thesis. This has a satisfying “bookend” effect on the article.

Finally, zoom out to a bird’s eye view and show the macro-impact of the thesis. The goal is to leave the reader inspired.

“Learn the rules like a pro so that you can break them like an artist.”

- Pablo Picasso