Creating Valuable Content

With regard to anything people choose to experience online, there’s a clear delineation between what is good and what isn’t worth wasting time on.

What makes good content?

With regard to videos on YouTube, the most successful channels fall into two categories.

There are the channels that teach you things and there are the channels that try to make you feel good.

That’s feeling good in the form of a channel that makes you laugh or one that shares good music.

Channels that teach us aren’t necessarily of a separate category either.

A lot of YouTube users love to learn things and that counts as a positive response just as laughing with a prank channel does.

It all comes down on what people want to connect with.

In the case of each individual creator it comes down to what one’s audience wants to spends their time on.

For example a gaming channel on Youtube will clearly be unsuccessful if it starts producing musical content even if that music is great.

You have to know your audience.

The keys to building a successful channel then stands to be consistency and relate-ability.

But how does one create relatable content?

Well all one needs to do is be genuine.

If you’re in the creating content business for any reason other than to pursue a genuine passion, then you’re probably not going to succeed.

This goes for all creative pursuits. There’s no need to try to be relatable.

People already relate to each other easily enough.

Ask yourself, what do I want to create rather than what are people going to want to spend their time on.

Your audience will come to you if you’re genuine.

Think of pewdiepie, the most subscribed channel on YouTube with almost 50 million subscribers. He in no way tried to be relatable. He has one of the most unique personalities on the platform and people love it.

That’s because he’s honest in his creative approach.

Genuine content has the necessary advantage of being unique. No one out there wants to share exactly what you want to share.

Users value unique content more because it’s unattainable anywhere else.

The last principle is frequency of uploads.

The vast majority of blogs that reach a substantial following are those that upload the most often.

Weekly uploading blogs hardly ever move beyond a couple thousand readers.

More good content is obviously more valuable.

The key here is to make sure the content is good or else the best stuff will be lost amongst mediocrity and no one is going to enjoy your work if they can’t initially find the good stuff.

Genuine, passionate, frequent content is conclusively the best way to succeed in a creative medium.