Why Denmark should be tweeting
DR’s most recent media development report shows Facebook is still the number 1 social media platform in Denmark with other services like Snapchat and Instagram climbing the ranks, particularly with young people.
The report also indicates that Twitter’s growth in the country has stalled. It may be tempting to take these statistics to heart and ignore Twitter. However, international businesses with customer bases outside of Denmark, shouldn’t dismiss the social platform outright.
Here are 4 reasons to start Tweeting.
1. Google isn’t the only search engine.
Twitter is a fantastic real-time, social search engine and an opportunity to connect with customers who may not come across your website or content through regular search. Although other platforms are experiencing rapid growth, Twitter is still relevant with a massive number of users. For a comprehensive breakdown of Twitter stats, take a look at this summary from SocialBakers.com.
2. Win new business and retain it.
Joining Twitter isn’t just about winning new business but also retaining the business you already have. It’s a relationship management tool just as much as your company newsletter, Christmas party or business lunch. Find creative ways to thank customers for their business and keep them informed of new products and services.
3. Industry developments.
At first glance, Twitter can be a minefield of pointless conversation but spend a few minutes searching to see what others in your industry are doing and find ways to improve it. During my time managing social media for an international wildlife charity, I found Twitter to be an effective method of building relationships with influencers, finding inspiration, sharing best practice and, of course, keeping tabs on competitors.
4. Issues management
Twitter is not only helpful in shaping conversation about your brand, it is also an important tool to monitor for potential issues. We’ve seen our fair share of Twitter or social media crises in recent years (this one springs to mind) and they can often flare up unbeknownst to PR and marketing teams until they have gained a serious amount of traction. Following conversations, responding to customer complaints and making your brand accessible can help to nip issues in the bud before they become a serious problem.
Like any social media platform, it is essential to plan content and develop a strategy that best suits your communications and marketing objectives. Happy tweeting!
