Quantifying time in this way is really really important because we don’t subconsciously see time as valuable resource. We question the ROI on a $10K investment but we don’t question the value of an hour of 20 people’s time in a meeting. We choose to believe that time is more unlimited than money when in fact the opposite is probably true.
I thought we’d have to wait until we’re all freelancers (paid by the hour) when we would suddenly connect the value of time to our business results. Attaching a value now is therefore an important step to hopefully jar our thinking as leaders and take steps to both get back time in our lives (subject of my next post) and make our orgs more agile and marketplace responsive.
Keep fighting the fight!