How painful it is for them (i.e. is it a tier 1 problem?)
The startup framework to validate your idea before you spend $1
Mitchell Harper

Word. When I counsel people I talk about the ‘power’ in the opportunity….which could be a problem or something aspirational. To the extent the target customer base is invested in this opportunity — passionately — you’ve got a shot. Many many many miss this; they treat all ‘problems’ equally.

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