5 web design trends you can expect in 2016

If you work in web design, the key to stay afloat is to know what’s going on in the industry. It’s even more important to know what WILL BE going on. Web design changes often and is constantly developing. Every year we see new trends that are either here to stay (responsive web design or flat design), or bound to become obsolete after one year at the most.

Let’s take a look at a few trends that we at Lama Media expect to become huge in the next eleven months or so.

1. Bold colors

Some techniques that have fallen out of fashion are making a glorious comeback in 2016, such as using gradients and bright colors. Bold colored website designs are now becoming a trend (again!), because of their ability to catch the attention of readers with their boldness and intensity.

A saturated color scheme that’s bright enough to catch attention without blinding the user, an awesome, mind-blowing image or a unique, remarkable tagline — these elements all make for beautiful designs and in 2016 will definitely have their comeback.

2. More transitions & animations

Because the human eye is attracted to motion, animation is the perfect way of showing a transition.

What needs to be said loud and clear is that the web is an ever-evolving medium that’s constantly being re-designed and transformed by developers and creators. Animation is just a slice of web design that has gathered high acclaim in recent years. The methods and techniques for adding motion to an interface may change, but the end result is still supposed to be a lively design that catches the eye and keeps the user engaged.

Interactive Narrative

3. Assymetry

Asymmetry is one of the most impactful concepts in a designer’s toolkit. It is an attention-grabbing technique that can be used to intrigue and provoke thought.

Asymmetrical designs are the opposite of an identical mirror image. In fact, most of these designs are balanced, but just not by perfectly similar halves. The key aspect is harmony between all elements, so that even though some seem too big or too small by themselves, they work perfectly together when assembled.

4. Accessible data for data-driven design decision

„There are 4.6 billion mobile-phone subscriptions worldwide and there are between 1 and 2 billion people accessing the internet. „

What is data-driven design? The idea is that numerical and non-numerical information can be used to change the design of a product or website in order to improve sales conversion and revenue. Does it work? The short answer is — yes, definitely.

5. Virtual Reality

In a world where brands struggle to differentiate themselves from the rest, augmented and virtual reality seems to have been created to give those brands just the boost they needed.

Wishful thinking for 2016:

Sliders, carousels please go away.

I really hope that arguments for scrolling are becoming stronger than those for sliders.

Sliders are distracting and add weight to a page, leaving (I’m sure) many businesses wondering what to fill they’re sliders with.

When a slider makes up the whole homepage above the fold, that’s when they make more sense, but I’m hoping that agencies will steer clear of them alltogether in 2016.

I’ll leave the last word to shouldiuseacarousel.com

author
Bartek Nowak

Designer. Passionate about clean design that helps solve business problems. Former product designer in several companies, overall positive person who enjoys negative space.

Visit www.blog.lama-media.com to read more digital media related publications.