The voice is direct and clear, friendly and non-intimidating, with a levity that occasionally veers into humor. This bit of meta storytelling pulls back the curtain on a product that itself aspires to increase the transparency of email campaigns. MailChimp talks their talk, so to speak.
What is Narrative UX?
Jessica Collier

As a MailChimp user, I have to say you are absolutely right about this.

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